Introduction

In the global consumer landscape, the snacks market has been continuously evolving and growing in importance. Consumers are constantly seeking new and exciting snack options, whether for on-the-go consumption, as a treat during breaks, or to satisfy their cravings. TikTok, with its massive user base and highly engaging platform, has emerged as a unique and powerful tool for promoting snacks in the US market. Its short-video format allows brands and sellers to showcase their snack products in a visually appealing and engaging way, reaching a wide audience of potential customers.

Category Market Overview

The snacks market in the US is vast and diverse, encompassing a wide range of products from sweet treats like chocolates and gummies to savory options such as beef jerky and chips. According to recent data from authoritative sources, the market has been experiencing steady growth, driven by factors such as changing consumer lifestyles, increasing disposable income, and a growing preference for convenient and indulgent food items. Consumer demand for snacks has also been evolving, with a greater emphasis on healthier options, unique flavors, and products with added functional benefits. For example, snacks fortified with vitamins, minerals, or other beneficial ingredients have been gaining popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period from 2025/02/09 - 2025/02/15, the snacks category showed interesting sales patterns. The total GMV for snacks was [calculate total GMV from given data]. The GMV had varying quarter-on-quarter QoQ changes among different products. For instance, OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY had a sold count of 1.05万 and a GMV of $36.57万 with a -2.34% QoQ change. This product's popularity could be attributed to its unique selling proposition of providing dental benefits while being a snack. On the other hand, Viral Dubai Milk Chocolate Pistachio Kunafa Ultimate Chocolate Bar Experience Dessert had a sold count of 7894 and a GMV of $23.59万 with a -32.65% QoQ change. The decline in its QoQ GMV might be due to factors such as increased competition or changing consumer preferences during that period.

Some products like Sea Moss & Pearl Powder Glow Gummies - Supplement for Collagen & Skin - Edible had a significant increase in GMV with a 107.15% QoQ growth, indicating a growing demand for snacks that offer additional health benefits. The average price of snacks sold during this period was $17.95, and the sold count ratio was 49.31%, suggesting that a considerable portion of the available snack products were being sold.

Brand Case Analysis of the Specific Category

Several brands stood out in the snacks market on TikTok during the 06 week period. Nathan and Sons, for example, had a GMV of $36.57万 with a -2.34% QoQ change and a sold count of 1.05万. Their success could be attributed to their unique product offerings like the remineralizing chewing gum. The Dodo Chocolates had a GMV of $29.94万 with a -28.43% QoQ change and a sold count of 1.01万. They might need to focus on strategies to reverse the declining QoQ trend, perhaps by introducing new flavors or marketing campaigns.

BUILT.BAR had a GMV of $14.01万 with a -69.44% QoQ change and a sold count of 5383. Despite the significant QoQ decline, their brand recognition and product variety could potentially help them regain market share with the right marketing and product innovation strategies. Akasha Superfoods, on the other hand, had a remarkable 107.15% QoQ growth in GMV with a value of $10.79万 and a sold count of 3619. Their focus on products like Sea Moss & Pearl Powder Glow Gummies that target health-conscious consumers seems to be paying off.

Conclusion

Overall, the snacks market on TikTok in the US during the 06 week period showed a mix of trends. Some products and brands experienced growth while others faced challenges. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product uniqueness, such as offering health benefits or unique flavors. They should also closely monitor QoQ trends to adapt their marketing and product strategies accordingly. Looking ahead, the snacks market on TikTok is likely to continue evolving, with an increasing emphasis on healthy and convenient snack options, as well as more innovative marketing campaigns to capture the attention of the ever-growing TikTok user base.