Introduction

The medical supplies market has been of great importance in the global consumer landscape. With the increasing focus on health and wellness, the demand for various medical supplies has been on the rise. TikTok, in the US region, has emerged as a unique platform with its vast user base and engaging content format. It provides an excellent opportunity for brands and merchants in the medical supplies category to reach a wide audience and showcase their products in an innovative way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the medical supplies market in the US has witnessed significant growth in recent years. The market size has been expanding steadily, driven by factors such as an aging population, increased awareness of personal health, and the need for convenient healthcare solutions. Consumer demand has also been evolving, with a greater emphasis on products that are portable, easy to use, and offer advanced features. For example, smart health monitoring devices and travel-friendly medical organizers have become increasingly popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period, the medical supplies category showed diverse sales performance. The top-selling products included the AUVON Portable Pill Organizer for Travel, which had a sold count of 1575 and a GMV of $13,600 with a remarkable GMV qoq growth of 221.43%. Its popularity could be attributed to its convenience for travelers to manage their medications. Another popular product was the RENPHO Elis 1 Smart Body Scale with App Sync, having 1394 units sold and a GMV of $30,700 with a 17.1% GMV qoq growth. The demand for such smart body scales is likely due to the growing interest in personal health monitoring. However, some products like the OVUTEK Smart Scale for Body Weight experienced a decline in GMV qoq -20.29% with 396 units sold, indicating possible market saturation or competition in this segment.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the medical supplies market on TikTok during this period, RENPHO stood out with a GMV of $33,100 and a 14.19% GMV qoq growth, selling 1457 units. Their success could be related to their range of smart health products and effective marketing strategies on the platform. AUVON also had a strong performance with a GMV of $15,300 and an impressive 193.68% GMV qoq growth, selling 1747 units. Their focus on travel-friendly medical organizers might have contributed to their popularity. On the other hand, Wyze faced a significant decline in GMV qoq -43.49% with a GMV of $10,900 and 242 units sold, suggesting the need for them to reevaluate their product offerings or marketing approaches on TikTok.

Conclusion

Overall, the medical supplies market on TikTok in the US during the 06 week period presented a mixed picture. While some products and brands experienced significant growth, others faced challenges. For cross-border merchants, it is crucial to focus on product innovation, highlighting the convenience and unique features of their medical supplies. They should also leverage TikTok's marketing channels effectively, such as collaborating with video bloggers to increase product visibility. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for advanced and personalized medical products. Merchants need to stay updated with these trends to remain competitive in the TikTok US medical supplies market.