Introduction

In the global consumer landscape, the instant food market has been witnessing significant growth and evolving trends. With the increasing pace of life, consumers are constantly seeking convenient and quick meal options. TikTok, especially in the US region, has emerged as a powerful platform that offers unique advantages for promoting instant food products. Its vast user base and engaging video content format enable brands and merchants to showcase their instant food offerings in a creative and appealing manner, reaching a wide audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the instant food market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as changing consumer lifestyles, increasing demand for on-the-go food options, and the growing popularity of online shopping. Consumer demand for instant food has also been evolving, with a preference for healthier and more diverse options. For instance, there has been a rise in the demand for instant meals with higher protein content and those made from natural and organic ingredients. This shift in consumer preference is shaping the product offerings and marketing strategies of instant food brands in the US market.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period, the instant food category exhibited diverse sales performance. Some products stood out as top sellers. For example, the "Dubai Chocolate Bar Peanut Butter Treat" had a sold count of 1.04万 with a GMV of $16.68万 and a GMV qoq growth rate of 3.41%. Another popular product was the "A Kuan Chili Oil Broad Noodles 4pk", which had a sold count of 1508 and a GMV of $8446.08, although it experienced a -2.91% GMV qoq decline. The "Avalanche Peanut Butter Treat" also had a significant presence with 1090 units sold and a GMV of $1.52万, showing an 11.57% GMV qoq growth. The popularity of these products can be attributed to various factors such as their unique flavors, convenient packaging, and effective marketing on TikTok. The engaging video content created by influencers and brands themselves has helped to attract consumers' attention and drive sales.

Brand Case Analysis of the Specific Category

Several brands and stores in the instant food market on TikTok in the US demonstrated remarkable performance. For instance, the "Nerdy Nuts Shop" had a GMV of $20万 during the 06 week period, with a GMV qoq growth rate of 2.33% and a sold count of 1.28万. They likely achieved this success through a combination of factors such as offering a diverse range of instant food products, engaging with customers through creative TikTok content, and leveraging the platform's features to build brand awareness. Another notable brand is "Weee Asian Supermarket", which had a GMV of $4.71万, although it experienced a -5.64% GMV qoq decline. Despite this, they still managed to have a significant sold count of 5191, indicating their established customer base and market presence. Each of these brands employs different strategies to appeal to consumers, whether it's through product variety, pricing, or marketing campaigns on TikTok.

Conclusion

Overall, the instant food market on TikTok in the US during the 06 week period showed a mix of growth and challenges. While some products and brands experienced significant growth in sales and GMV, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to understand the evolving consumer preferences, such as the demand for healthier and more diverse instant food options. They should also focus on creating engaging TikTok content to showcase their products effectively and build brand awareness. Looking ahead, the market is likely to continue evolving, with an expected increase in competition and further innovation in product offerings and marketing strategies to meet the changing demands of consumers.