Introduction

In the global consumer landscape, the Phone Accessories market has been witnessing significant growth and importance. With the increasing usage of mobile phones, consumers are constantly seeking high-quality and innovative accessories to enhance their phone experience. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses to showcase their phone accessories in engaging ways. This has led to a booming market for phone accessories on TikTok, attracting both consumers and cross-border merchants.

Category Market Overview

The Phone Accessories market in the US is substantial and continues to expand. According to various authoritative sources, the market size has been on an upward trend, driven by factors such as the continuous release of new phone models and the growing demand for enhanced functionality. Consumers are now more inclined towards accessories that offer features like fast charging, better protection, and improved audio or visual experiences. The growth trends indicate a steady increase in the consumption of phone accessories, with a particular focus on items such as screen protectors, chargers, and phone cases. This shift in consumer demand is also reflected in the data available on TikTok, where these types of accessories are among the top sellers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the sales performance of Phone Accessories was quite diverse. The top-selling products included items like the MAGIC JOHN Screen Protector 2 Pack for iPhone, Samsung, and Google, which had a sold count of 8708 and a GMV of $93,900 with a -14.95% GMV QoQ change. Another popular product was the 240W Multi-functional 4-in-1 USB Charging Cable, with 8183 units sold and a GMV of $34,800, showing a 10.7% GMV QoQ growth. The Magnetic Power Bank also performed well, with 7858 units sold and a significant 126.49% GMV QoQ increase, reaching a GMV of $84,800. The popularity of these products can be attributed to their practicality, compatibility with various devices, and the marketing efforts on TikTok. For example, the clear and privacy-protective features of the screen protectors, the fast charging capabilities of the cables, and the convenience of the wireless power banks have attracted consumers. Additionally, engaging TikTok videos showcasing these products have likely contributed to their sales growth.

Brand Case Analysis of the Specific Category

Several brands stood out in the Phone Accessories market on TikTok during this period. MAGIC JOHN US had a GMV of $96,100 with a -14.59% GMV QoQ change and sold 8998 units. Their success might be due to their well-known brand name and the quality of their screen protectors. Vaiseke had an impressive performance with a GMV of $91,200 and a 119.94% GMV QoQ growth, selling 8350 units. Their growth could be attributed to effective marketing strategies and offering a diverse range of accessories. XJOSE, on the other hand, had a GMV of $81,800 with a -28.47% GMV QoQ decrease, selling 12,000 units. Despite the decline in GMV QoQ, their high sold count indicates a significant market presence. These brands have utilized TikTok's platform to showcase their products through engaging videos, collaborating with video bloggers, and offering competitive prices to attract customers.

Conclusion

Overall, the Phone Accessories market on TikTok in the US during the 06 week period showed a mix of growth and challenges. While some products and brands experienced significant growth, others faced declines in GMV QoQ. For cross-border merchants, it is crucial to focus on product features that meet consumer demands, such as fast charging and device compatibility. They should also invest in effective marketing strategies on TikTok, including collaborating with video bloggers and creating engaging content. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on innovative and high-quality phone accessories. Merchants who can adapt to these trends and leverage TikTok's platform effectively will have a greater chance of success in this competitive market.