Introduction

The Audio & Video market has been playing a significant role in the global consumer landscape. With the increasing demand for entertainment and communication, products in this category have witnessed continuous growth. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast audience base and diverse marketing channels, enabling brands and merchants to showcase their Audio & Video products effectively and reach a large number of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Audio & Video market in the US has been expanding steadily. The market size has shown an upward trend, driven by factors such as technological advancements and changing consumer preferences. Consumers are increasingly seeking high-quality audio and video products for various purposes, including entertainment, work, and online communication. This has led to a continuous evolution of the market, with new products and features being introduced regularly to meet the growing demand.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the Audio & Video category exhibited diverse sales performance. The top-selling products included items like HYUNDAI T26 Pro OWS Wireless Bluetooth 5.4 Earbuds, which had a sold count of 4275 and a GMV of $47,000 with a GMV qoq of 84.02%. Another popular product was the JLab JBuds Lux Active Noise Cancellation Wireless Bluetooth Headphones, with 3797 units sold, a GMV of $192,600, and a GMV qoq of 44.75%. The popularity of these products can be attributed to factors such as advanced features like noise cancellation, high-quality sound, and convenient wireless connectivity. The sales growth of these items also reflects the increasing preference of consumers for such technologically advanced Audio & Video products on the TikTok platform.

Brand Case Analysis of the Specific Category

JLab

JLab is one of the top-performing brands in the Audio & Video market on TikTok in the US. During the 06 week, it had a GMV of $371,900 with a GMV qoq of 42.55% and a sold count of 10,400. The brand's success can be attributed to its focus on product quality, offering features like custom EQ and active noise cancellation in its headphones. It also effectively utilizes TikTok's marketing channels, collaborating with video bloggers to showcase its products, which has significantly increased its brand awareness and influenced consumer purchasing decisions.

Hyundai Accessory and Specialty Stores

Hyundai's accessory and specialty stores also had a notable presence in the Audio & Video market on TikTok. The Hyundai Accessory Store had a GMV of $54,400 with a GMV qoq of 65.23% and a sold count of 4822, while the Hyundai Specialty Store had a GMV of $53,100 with a GMV qoq of 111.36% and a sold count of 3862. Hyundai's success lies in offering a range of products like earbuds and headphones with features such as luxurious sound and waterproof capabilities, appealing to a wide range of consumers on the platform.

Conclusion

Overall, the Audio & Video market on TikTok in the US during the 06 week showed promising trends. The sales of various products and the performance of different brands indicate a growing demand for high-quality audio and video products on the platform. For cross-border merchants, it is advisable to focus on product features that meet consumer demands, such as advanced audio and video capabilities, wireless connectivity, and noise cancellation. Collaborating with video bloggers and leveraging TikTok's marketing channels can also enhance brand visibility and drive sales. Looking ahead, the market is expected to continue its growth trajectory, with more innovative products and marketing strategies likely to emerge in the Audio & Video category on TikTok in the US.