Introduction

The Watches & Accessories market has always held a significant place in the global consumer landscape. With the increasing focus on personal style and functionality, consumers are constantly on the lookout for trendy and quality timepieces and accessories. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing brands and merchants to showcase their Watches & Accessories in an engaging and creative manner, thereby capturing the attention of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Watches & Accessories market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as changing fashion trends, increased disposable income, and a growing awareness of the importance of accessorizing. Consumer demand has also been evolving, with a preference for both classic and contemporary designs. There is a notable shift towards more personalized and statement-making pieces, as consumers seek to express their individuality through their choice of watches and accessories.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the sales performance of Watches & Accessories showed interesting patterns. The top-selling products varied in style and functionality. For instance, the "Men's Business Round Dial Stainless Steel Strap Quartz Watch" had a significant number of sales with 594 units sold and a GMV of $10,900, showing a remarkable growth rate of 78.92%. Another popular item was the "Men's Punk Style Round Dial Quartz Watch" with 414 units sold and a GMV of $7,328.38, experiencing a growth of 50.93%. The popularity of these products can be attributed to their stylish designs that are suitable for various occasions such as parties and daily wear, as well as their quality and affordability. The overall sales growth in this category indicates a healthy demand for Watches & Accessories on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Watches & Accessories market on TikTok during this period. For example, "POEDAGAR SSS" had a GMV of $22,000 with a growth rate of 41.73% and 1,438 units sold. Their success could be due to their effective marketing strategies, which might include engaging video content on TikTok that showcases their products in an appealing way. Another notable brand is "ZUNPAIWatchOfficialStore" with a GMV of $11,700 and a growth rate of 2.72%. They likely focus on product quality and unique designs to attract customers. These brands have managed to build a significant influence within the US market on TikTok through their consistent sales performance and brand building efforts.

Conclusion

Overall, the Watches & Accessories market on TikTok in the US during the 06 week period showed promising trends. The sales of various products and the performance of different brands indicate a growing interest and demand in this category. For cross-border merchants, it is advisable to focus on creating engaging content on TikTok to showcase their products, highlighting their unique features and designs. They should also keep an eye on the evolving consumer preferences and adapt their product offerings accordingly. Looking ahead, the market is expected to continue its growth trajectory, with more opportunities for brands and merchants to expand their reach and increase their sales on the TikTok platform.