Introduction

In the global consumer landscape, the Luggage & Travel Bags market holds significant importance. With the increasing frequency of travel and the need for convenient and stylish luggage solutions, this category has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their luggage and travel bags products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Luggage & Travel Bags market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as rising travel trends, both domestic and international. Consumer demand changes have also been notable, with an increasing preference for lightweight, durable, and multi-functional luggage options. Additionally, there is a growing demand for stylish and trendy designs that not only serve the practical purpose of carrying belongings but also make a fashion statement. The integration of existing data further indicates a positive outlook for this market segment, with potential for continued expansion in the coming years.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the sales performance of Luggage & Travel Bags varied across different products. The top-selling product was the "6 Pack Social Security Card Protector/Medicare Card Protector Sleeve/Social Security Card Holder/Credit Card Sleeves/Protective case for Drivers License、Credit Card 、SSN Card，3.8x2.32in." with a sold count of 4125 and a GMV of $52,600, showing an impressive GMV qoq growth of 204.59%. Another popular product was the "UUH luggage sets3pcs/4pcs/6pcs/7pcs/8pcs/9pcs with TSA Locks - suitcase for travel, Hardshell Luggage TSA Lock Spinner Wheels Hardshell Lightweight." which had a sold count of 885 and a GMV of $110,000, with a significant GMV qoq growth of 72.04%. The popularity and growth patterns of these products can be attributed to several factors. Firstly, the practicality and necessity of items like card protectors for travelers are evident. Secondly, the quality and features of the luggage sets, such as TSA locks and lightweight design, appeal to consumers looking for reliable and convenient travel gear.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Luggage & Travel Bags market on TikTok during this period, UUH stood out with a GMV of $132,600 and a sold count of 1095, achieving a GMV qoq growth of 49.56%. Their success can be attributed to their quality luggage offerings, likely combined with effective marketing strategies on TikTok. Lovevook Bags also had a notable performance with a GMV of $110,900 and a sold count of 2078, although they experienced a slight GMV qoq decline of -5.98%. Their brand might need to further analyze and adjust their marketing approach to regain growth momentum. Another brand, Doveic, had a GMV of $109,400 and a sold count of 970, with a more significant GMV qoq decline of -38.06%. This indicates that they may need to reevaluate their product features, pricing, or marketing efforts to improve their sales performance on TikTok.

Conclusion

Overall, the Luggage & Travel Bags market on TikTok in the US during the 06 week period showed a mix of growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus on product quality and practicality, as seen with the success of popular products. They should also invest in effective marketing strategies on TikTok, leveraging the platform's reach and engagement capabilities. Looking ahead, the market is likely to continue evolving, with consumer preferences expected to shift further towards more innovative and sustainable luggage solutions. Merchants need to stay updated with these trends and adapt their offerings and marketing accordingly to remain competitive in this dynamic market.