Introduction

In the global consumer landscape, the Classic & Novelty Toys market holds significant importance. It caters to the entertainment and creative needs of consumers of all ages. With the continuous development of digital platforms, TikTok has emerged as a powerful tool in the US market. Its unique features such as short video sharing and wide user reach provide an excellent opportunity for the promotion and sales of Classic & Novelty Toys, enabling brands and merchants to connect with a vast audience in an engaging way.

Category Market Overview

According to the latest information from authoritative sources, the Classic & Novelty Toys market in the US has been experiencing steady growth. The market size has been expanding, driven by factors like increasing disposable income, growing demand for unique and educational toys, and the influence of popular culture. Consumer demand has also been evolving, with a greater preference for toys that offer both fun and learning experiences. For instance, toys that incorporate STEM concepts or have interactive features are becoming more popular. This trend aligns well with the capabilities of TikTok to showcase such innovative toys through engaging video content.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the sales performance of Classic & Novelty Toys varied among different products. The top-selling products included items like Bear Building Block sold count: 2754, gmv: $104,600, gmv qoq: -11.25%, CUTE STONE Play Sink with Running Water sold count: 1714, gmv: $51,400, gmv qoq: 686.24%, and THE MONSTERS - ANGEL IN CLOUDS Vinyl Face Doll sold count: 522, gmv: $151,400, gmv qoq: 140.55%. The popularity of these products can be attributed to their unique features, such as the creativity and educational value of the building blocks, the realistic play experience offered by the play sink, and the collectible nature of the vinyl doll. The significant growth in gmv qoq for some products indicates their increasing appeal and successful marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Classic & Novelty Toys market on TikTok. For example, POP MART USSHOP had a gmv of $202,900 with a gmv qoq of 44.14% and a sold count of 2124. Their success can be attributed to their strong brand image, wide range of unique toys, and effective marketing strategies on TikTok. They likely utilized engaging video content to showcase their products and attract customers. Another brand, Winktoys Blocks World, had a gmv of $105,400 with a gmv qoq of -11.26% and a sold count of 2775. Despite the slight decline in gmv qoq, their high sold count shows their consistent popularity, possibly due to their specialized focus on building block toys and their ability to engage with the target audience through TikTok videos.

Conclusion

Overall, the Classic & Novelty Toys market on TikTok in the US during the 06 week period showed a mix of growth and challenges. Some products and brands experienced significant growth, while others faced declines. For cross-border merchants, it is recommended to focus on product innovation to offer unique and engaging toys. Leveraging TikTok's video capabilities to create appealing content that showcases the features and benefits of the toys is crucial. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on digital marketing and the need for brands to stay updated with the latest trends to maintain their competitiveness.