Gloda Insights: TikTok US 06 Week Kitchen Utensils & Gadgets Market Trend Analysis
TikTok Kitchen Utensils & Gadgets US market cross-border e-commerce
2025-02-22 03:52:29 released 28
Introduction
The market of Kitchen Utensils & Gadgets has always been an important part in the global consumer landscape. With the development of modern cooking and food preparation habits, consumers are constantly seeking innovative and convenient kitchen tools. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling Kitchen Utensils & Gadgets. Its vast user base and engaging video content format enable brands and merchants to showcase their products in a vivid and attractive way, reaching a wide range of potential customers.Category Market Overview
According to the latest information from authoritative websites and media outlets, the Kitchen Utensils & Gadgets market in the US has been showing a steady growth trend in recent years. The market size has been expanding as consumers' interest in cooking and home baking continues to rise. There is a notable change in consumer demand, with a growing preference for multifunctional, durable, and easy-to-use kitchen utensils and gadgets. For example, products like electric candle lighters that can be used not only in the kitchen but also for outdoor activities like camping have gained popularity. The integration of technology in kitchen tools, such as digital food scales with app tracking features, is also attracting more consumers.Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week period, the sales performance of Kitchen Utensils & Gadgets varied among different products. The top-selling product was the SUSTEAS Rotary Grater with Handle, which had a sold count of 4918 and a GMV of $161,000, though it showed a GMV qoq quarter-on-quarter growth of -35.38%. Another popular product was the Etekcity Food Nutrition Scale, with 2328 units sold and a GMV of $147,100, and a GMV qoq of -11.29%. The Electric Candle Lighter also had a good performance, with 1780 units sold and a significant GMV qoq growth of 96.37%. The popularity of these products can be attributed to their practicality and the way they are presented on TikTok. For instance, the unique features of the rotary grater and the convenience of the food nutrition scale for weight management are highlighted in the videos, attracting consumers' attention. The electric candle lighter's versatility for different occasions like Valentine's Day gifts and outdoor activities also contributed to its sales growth.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Kitchen Utensils & Gadgets market on TikTok US during this period, SUSTEAS had a GMV of $201,800 with 6158 units sold. However, it experienced a GMV qoq decline of -31.53%. Their Rotary Grater product was a major contributor to their sales. Etekcity also had a notable performance with a GMV of $148,300 and 2362 units sold, with a GMV qoq decline of -11.38%. Their Food Nutrition Scale was a popular item. MEIRUBY Direct showed a significant GMV qoq growth of 63.1% with a GMV of $41,200 and 2202 units sold. These brands utilized different strategies. SUSTEAS and Etekcity might have focused on highlighting the quality and functionality of their products through detailed video demonstrations. MEIRUBY Direct could have capitalized on emerging trends or offered unique value propositions to achieve its growth.Conclusion
Overall, the Kitchen Utensils & Gadgets market on TikTok in the US during the 06 week period presented a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is recommended to closely monitor market trends and consumer preferences. They should focus on creating engaging video content that showcases the unique features and practicality of their products. Future market development trends may see a continued emphasis on technological integration in kitchen utensils and gadgets, as well as an increasing demand for sustainable and eco-friendly products. Merchants who can adapt to these trends and effectively utilize TikTok's platform for marketing are likely to achieve better sales performance.More recommendations
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