Introduction

In the global consumer landscape, the Cutlery & Tableware market holds significant importance. With the evolving dining and home decor trends, consumers are constantly seeking new and innovative products in this category. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. Its vast user base and engaging video format allow brands and merchants to showcase their Cutlery & Tableware products in a creative and appealing way, reaching a wide audience and potentially driving significant sales.

Category Market Overview

The Cutlery & Tableware market in the US has been witnessing steady growth. According to various authoritative sources, the market size has been expanding due to factors such as increasing home entertaining, changing lifestyle preferences, and a growing focus on aesthetically pleasing table settings. Consumer demand has also been evolving, with a greater preference for sustainable, high-quality, and multi-functional products. For instance, there is a rising demand for bamboo charcuterie boards and stainless steel cutlery sets that are not only durable but also stylish. The market trends indicate a continued growth potential, especially with the influence of social media platforms like TikTok promoting these products.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the Cutlery & Tableware category showed diverse sales performance. The top-selling product was the "Portable Insulated Food Lunch Container Set, 1 Set Including 3 Counts Lunch Box & 1 Count Insulated Bag, 3 Separate Stackable Lunch Container for Adult & Kids, Christmas Gift Ideas, Stocking Stuffers" with 1136 units sold, generating a GMV of $26,300, though it experienced a -39.13% GMV qoq decline. Another popular product was the "Wooden Bread Slicer, Bread Knife with Screwdriver, Stainless Steel Serrated Saw Bread Cutter for Bagels, Baguettes and More" which sold 1063 units and had a GMV of $6,579.97 with a 2.11% GMV qoq growth. The popularity of these products can be attributed to their practicality and appeal as useful kitchen accessories. The growth patterns vary, with some products showing significant growth like the "COOK WITH COLOR Mixing Bowls with Lids - 12 Piece Nesting Plastic Bowls Includes 6 Prep Bowls and 6 Lids with Non Slip Bottom" which had a 308.95% GMV qoq increase, while others faced declines, highlighting the competitive and dynamic nature of the market.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the Cutlery & Tableware market on TikTok during this period. For example, GXK.SHOP had a GMV of $30,300 with 1847 units sold, though it faced a -35.56% GMV qoq decline. Their average price was $16.42 and they had a sold count ratio of 11.63%. Rengue, on the other hand, achieved a GMV of $17,000 with a remarkable 170.91% GMV qoq growth, selling 1015 units. Their average price was $16.75 and sold count ratio was 6.52%. Enchanté Direct also had a strong performance with a GMV of $12,900 and a 310.55% GMV qoq growth, selling 385 units. These brands likely employed different strategies such as creating engaging video content, offering competitive prices, and highlighting the unique features of their products to attract customers on TikTok.

Conclusion

Overall, the Cutlery & Tableware market on TikTok in the US during the 06 week period showed a mix of growth and decline among different products and brands. For cross-border merchants, it is advisable to closely monitor the market trends, focus on products with consistent or growing demand like those with practical and aesthetic appeal. They should also invest in creating high-quality video content to showcase their products effectively on TikTok. Looking ahead, the market is likely to continue evolving with increasing competition and changing consumer preferences, making it crucial for merchants to stay adaptable and innovative in their marketing and product offerings.