Introduction

The cookware market has always been an important part of the global consumer landscape. With the development of modern lifestyle and the increasing popularity of cooking at home, the demand for various cookware products is constantly rising. TikTok, as a leading social media platform in the US, has unique advantages in promoting the cookware market. Its huge user base and powerful video-sharing function enable cookware brands and products to gain extensive exposure, attracting the attention of countless consumers.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the cookware market in the US has shown a stable growth trend in recent years. The market size has been expanding continuously, driven by factors such as population growth, changes in dietary habits, and the pursuit of high-quality cooking experiences. Consumers' demand for cookware has also changed significantly. They are not only concerned about the basic functions of cookware, such as non-stick and heat conduction, but also pay more attention to the design, quality, and convenience of use. For example, cookware sets with detachable handles and those that are dishwasher and oven safe are becoming more and more popular.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the sales performance of cookware varied among different products. The top-selling products included various sets of pots and pans, such as the SODAY 15pcs Pots and Pans Set Non Stick with a sold count of 862 and a GMV of $50,000, showing a 1.79% growth in GMV quarter-on-quarter. Another popular product was the SODAY 12pcs Pots and Pans Set Non Stick Kitchen Cookware Sets with a sold count of 842 and a GMV of $65,900, although it had a -3.95% change in GMV quarter-on-quarter. The popularity of these products can be attributed to their comprehensive functions, such as non-stick surfaces, suitable for different cooking methods, and the convenience of having multiple pieces in one set. Additionally, their attractive designs and reasonable prices also contributed to their high sales.

Brand Case Analysis of the Specific Category

Among the cookware brands in the US TikTok market during the 06 week, several stood out. For example, Carote USA had a GMV of $127,700 with a sold count of 1380. However, it experienced a -24.86% change in GMV quarter-on-quarter. Their products might have a certain market share due to their brand reputation and product features, but they need to address the issue of declining sales growth. SODAY also performed well, with a GMV of $118,800 and a relatively stable -1.04% change in GMV quarter-on-quarter. Their strategy of offering a variety of cookware sets with different functions and designs might have contributed to their consistent sales performance. TOLOCO Store, on the other hand, had a significant 35.24% growth in GMV with a sold count of 756, indicating that their marketing and product offerings are resonating well with the TikTok user base in the US.

Conclusion

Overall, the cookware market on TikTok in the US during the 06 week showed a mixed situation. While some brands and products achieved good sales results, others faced challenges such as declining sales growth. For cross-border merchants, it is recommended to focus on product innovation, highlighting the unique features and convenience of cookware products. They should also make full use of TikTok's marketing channels, such as collaborating with video bloggers to increase product exposure. Looking ahead, the cookware market on TikTok in the US is expected to continue to grow, with consumers' demand for high-quality and innovative cookware products remaining strong.