Introduction

In the global consumer landscape, the Nasal & Oral Care market holds significant importance. With increasing awareness about personal hygiene and oral health, consumers are constantly seeking effective products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands to showcase their Nasal & Oral Care products in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

The Nasal & Oral Care market in the US has been witnessing steady growth. According to recent data from authoritative sources, the market size has been expanding due to factors like rising health consciousness and a growing preference for convenient and innovative products. Consumer demand has been shifting towards more natural and specialized formulations. For instance, there is a notable increase in the demand for fluoride-free toothpastes and nasal inhalers with essential oils. This trend is also reflected in the TikTok data, where products with such features are gaining popularity.

Sales Situation of the Specific Category

Analyzing the sales performance of Nasal & Oral Care on TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, several products stood out. The BoomBoom Nasal Stick: Powerful Essential Oil Vapors | Featured on Shark Tank | Breathe In Life had a sold count of 38,700 with a GMV of $416,600, though it experienced a -29.44% GMV qoq. On the other hand, the MSDRWIKEY SP-6 Toothpaste | Advanced Oral Care, Long-Lasting Fresh Breath, Perfect Valentine's Day Gift, 4.59oz had two entries in the hot sale list, with combined significant sales. The popularity of these products can be attributed to their unique features, effective marketing on TikTok, and meeting the current consumer demands for quality Nasal & Oral Care products.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Nasal & Oral Care market on TikTok during this period, BoomBoom had a GMV of $416,600 with a sold count of 38,700. Their nasal stick product's success might be due to its appearance on Shark Tank, which gave it significant exposure. PurelyWHITE DELUXE also performed well with a GMV of $189,500 and a sold count of 8,473. Their range of teeth whitening products seems to have attracted customers with its promise of instant whitening. Lil Republic Lil Blings had a GMV of $165,500 and a sold count of 14,800, likely due to their appealing product offerings and effective marketing strategies on TikTok.

Conclusion

Overall, the Nasal & Oral Care market on TikTok in the US during the 06 week period showed a mix of trends. While some products and brands experienced growth, others faced challenges in maintaining or increasing their sales. For cross-border merchants, it is advisable to focus on product innovation, highlighting unique features, and leveraging TikTok's marketing capabilities effectively. Looking ahead, the market is likely to continue evolving with increasing competition and a growing demand for more specialized and natural Nasal & Oral Care products.

Article Description

Tags