Introduction

The Bath & Body Care market has been a significant part of the global consumer landscape. With the increasing focus on personal grooming and self-care, consumers are constantly seeking high-quality products in this category. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Bath & Body Care products in an engaging and creative way, reaching a vast and diverse audience. This has led to new opportunities for growth and market penetration in the Bath & Body Care segment.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Bath & Body Care market in the US has been experiencing steady growth. The market size has been expanding as consumers' demand for various body care products such as creams, soaps, and deodorants continues to rise. There has been a notable shift in consumer demand towards more natural and organic products, as well as those with specific benefits like brightening, moisturizing, and anti-aging. This trend is also reflected in the products that are gaining popularity on TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period, the Bath & Body Care category witnessed diverse sales performance. The top-selling products included items like "EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, Moisturizer, Body Lotion, Skin Care and Lip Balm Hydrating Moisturizing" with 18,100 units sold and a GMV of $596,400, though it had a -11.97% GMV quarter-on-quarter change. Another popular product was "NEW BODY GLAZE: Pick your favorite scent!" which sold 9,778 units and had a significant 195.6% GMV growth quarter-on-quarter, achieving a GMV of $189,100. The popularity of these products can be attributed to factors such as their unique formulations, appealing scents, and effective marketing on TikTok. Many of these products were promoted through engaging video content by bloggers, which attracted the attention of consumers and drove sales.

Brand Case Analysis of the Specific Category

Several brands stood out in the Bath & Body Care market on TikTok during this period. For example, "CANVAS BEAUTY BRAND" had a GMV of $367,800 with 20,500 units sold, showing a remarkable 90.94% GMV growth quarter-on-quarter. They likely achieved this through a combination of offering a diverse range of 33 products, effective marketing strategies, and engaging with a large number of video bloggers 38,600. Another brand, "evilgoods", had a significant presence with a GMV of $596,400 from selling 18,100 units of their popular face cream product. However, they experienced a -11.97% GMV quarter-on-quarter decline, which might prompt them to reevaluate their marketing or product positioning strategies.

Conclusion

Overall, the Bath & Body Care market on TikTok in the US during the 06 week period showed both opportunities and challenges. The growth of some products and brands indicates the potential for success in this market. Cross-border merchants can take advantage of TikTok's platform by focusing on product uniqueness, engaging with video bloggers for effective promotion, and keeping up with the latest consumer trends such as the preference for natural and beneficial products. Looking ahead, the market is likely to continue evolving, with an expected increase in competition and a continued emphasis on innovation and quality in Bath & Body Care products.