Introduction

In the global consumer landscape, the Kitchen Appliances market holds significant importance. With the increasing focus on home cooking and convenience, the demand for various kitchen appliances has been on the rise. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their kitchen appliances in an engaging and creative way, reaching a vast audience of potential consumers who are actively looking for new and useful products for their kitchens.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Kitchen Appliances market in the US has been experiencing steady growth. The market size has been expanding as consumers are increasingly investing in upgrading their kitchen tools. The growth trends indicate a continuous upward trajectory, driven by factors such as changing consumer lifestyles, a growing interest in cooking at home, and the availability of a wide range of innovative kitchen appliances. Consumer demand has also been evolving, with a greater emphasis on appliances that offer convenience, energy efficiency, and multi-functionality.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the sales performance of Kitchen Appliances varied across different products. The top-selling products included the COWSAR Nugget Ice Maker Countertop, which had an impressive sales figure of 12.15万 with a significant growth rate of 310.77%. Its popularity can be attributed to its convenience of producing chewable ice for home bar parties. Another popular product was the DISHY Electric Milkshake and Drink Maker, with sales of 1.48万 and a growth rate of 241.12%. The ability to create delicious milkshakes and drinks easily at home appealed to many consumers. The Multifunctional electric coffee and grain grinder also performed well, with sales of 1.94万 and a growth rate of 193.17%, likely due to its versatility in grinding different types of coffee and grains for various brewing methods.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Kitchen Appliances market on TikTok in the US during the 06 week, Ninja Kitchen US had a notable performance. It achieved a GMV of 24.98万, although with a slight decline of -3.69% in GMV qoq. They sold 1991 units, with an average price of $125.48. Their success could be attributed to their well-known brand reputation and the quality of their kitchen appliances. Cowsar Appliance was another strong performer, with a GMV of 20.93万 and a significant growth rate of 26.39% in GMV qoq. They sold 1988 units, with an average price of $105.29. Their focus on innovative products like the Nugget Ice Maker likely contributed to their growth. EUHOMY also had a presence, with a GMV of 12.96万, though experiencing a decline of -15.4% in GMV qoq. They sold 1434 units, with an average price of $90.38.

Conclusion

Overall, the Kitchen Appliances market on TikTok in the US during the 06 week showed a mix of growth and challenges for different products and brands. For cross-border merchants, it is advisable to focus on products that offer unique features and convenience, similar to the top-selling items. They should also leverage TikTok's creative platform to showcase their products effectively. Looking ahead, the market is expected to continue evolving, with a likely increase in demand for smart and energy-efficient kitchen appliances. Brands will need to stay innovative and engage with consumers on TikTok to maintain their competitive edge.