Introduction

The Haircare & Styling market has been witnessing significant growth and evolution in the global consumer landscape. With consumers becoming more conscious about their hair health and appearance, the demand for various haircare and styling products has soared. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and creative way, reaching a vast and diverse audience, thereby playing a crucial role in shaping the trends and sales of the Haircare & Styling market.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Haircare & Styling market in the US has been expanding steadily. The market size has been on an upward trend, driven by factors such as increasing consumer awareness about haircare, changing fashion trends, and the influence of social media. Consumer demand has also been evolving, with a growing preference for natural and organic products, as well as those that offer innovative solutions for specific hair problems. For instance, products that provide volumizing, detangling, and color protection have been in high demand.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the Haircare & Styling category exhibited interesting sales performance. The top-selling products included items like Living Proof Reveal Clean Hair Dry Shampoo Gift Set, which had a sold count of 4527 and a GMV of $149,400 with a significant GMV qoq growth of 191.5%. Another popular product was Viking Revolution - Sea Salt Spray for Hair Men, with 4255 units sold and a GMV of $31,500, experiencing an astonishing GMV qoq growth of 974.49%. The popularity of these products can be attributed to various factors. The dry shampoo offers a convenient solution for refreshing hair between washes, while the sea salt spray provides a trendy and effortless beachy look for men's hair. Additionally, effective marketing strategies on TikTok, such as engaging video content and influencer collaborations, have contributed to their high sales.

Brand Case Analysis of the Specific Category

Several brands stood out in the Haircare & Styling market during the 06 week on TikTok in the US. For example, Based Bodyworks had a GMV of $363,300, although it experienced a GMV qoq decline of -44.18% with 9044 units sold. Color Wow Hair, on the other hand, achieved a GMV of $241,800 with a remarkable GMV qoq growth of 68.97% and 8053 units sold. Color Wow Hair's success can be attributed to its wide range of innovative products and effective marketing campaigns on TikTok. They likely utilized engaging video content to showcase the benefits of their products, such as the Color Wow Dream Cocktail Kale-Infused Leave-In Treatment, which was also popular among consumers. Based Bodyworks might need to reevaluate its marketing strategies to reverse the decline in sales and regain market share.

Conclusion

Overall, the Haircare & Styling market on TikTok in the US during the 06 week showed a mix of growth and challenges. While some products and brands experienced significant growth, others faced declines. For cross-border merchants, it is essential to focus on understanding the evolving consumer demands and leveraging the power of TikTok's platform through engaging content and strategic collaborations with influencers. Looking ahead, the market is expected to continue evolving, with a likely increase in demand for sustainable and personalized haircare and styling products. Merchants should stay updated on these trends and adapt their strategies accordingly to succeed in this competitive market.