Gloda Insights: TikTok US 06 Week Skincare Market Trend Analysis
Skincare TikTok US Market Trends Cross-border E-commerce
2025-02-21 03:00:34 released 59
Introduction
The skincare market has been witnessing significant growth in the global consumer landscape. With consumers becoming more conscious about their skin health and appearance, the demand for skincare products has soared. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their skincare products in an engaging and creative way, reaching a vast audience of potential customers. Through short videos and user-generated content, it has the potential to drive significant interest and sales in the skincare category.
Category Market Overview
According to the latest data and information sourced from authoritative websites and media outlets, the skincare market in the US is substantial in size. It has been showing a consistent growth trend over the years, driven by factors such as increasing consumer awareness, new product launches, and evolving beauty standards. Consumer demand has been changing, with a greater emphasis on natural and organic products, as well as those targeting specific skin concerns like aging, acne, and hydration. The data indicates that the market is highly competitive, with numerous brands vying for the attention of consumers.
Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the skincare category had various performance levels among different products. The top-selling products included "Organic Grass-Fed Beef Tallow Balm with Raw Honey - Moisturizing Cream for Soft, Smooth Skin - Handmade All-Natural Moisturizer - Radiant Skin" with 8092 sold count and a GMV of $161,800 with a -26.09% GMV qoq. Another popular product was "NIDA Youthful Formula Ultimate Moisturizing Cream 100mL / Collagen, Niacinamide, Centella Asiatica, Hyaluronic Acid / Wrinkles, Dark Spots, Skincare" which had 4275 sold count and a GMV of $72,700 with a 9.98% GMV qoq. The popularity of these products can be attributed to factors such as their effective marketing on TikTok, addressing specific skin concerns, and positive user reviews. The sales growth patterns varied, with some products showing an increase while others faced a decline compared to the previous period.
Brand Case Analysis of the Specific Category
Among the top-performing brands in the skincare market on TikTok US during this period, "medicube" had a GMV of $727,100 with a -6.07% GMV qoq and 16,700 sold count. Their "Affordable Glass Glow Skincare Set | Includes 8 TOP-SELLING products for Gentle Skin Renewal" was one of the popular offerings. "Anua Store US" also performed well with a GMV of $435,000 with a 7.7% GMV qoq and 8790 sold count. These brands utilized strategies such as creating engaging TikTok content, collaborating with influencers, and highlighting the unique features of their products to drive sales. They had a significant influence within the US market, attracting a large number of customers and building brand loyalty.
Conclusion
Overall, the skincare market on TikTok in the US during the 06 week period showed a mix of performance levels among different products and brands. For cross-border merchants, it is advisable to focus on creating high-quality, targeted content that addresses the specific skin concerns of the US consumers. Collaborating with popular TikTok influencers can also boost brand visibility and sales. Looking ahead, the market is expected to continue evolving, with an increasing emphasis on innovation, sustainability, and personalized skincare solutions. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.
