Introduction

The swimwear, surfwear & wetsuits market has always been an important part of the global consumer landscape. With the increasing popularity of beach vacations, water sports, and outdoor activities, the demand for these products has been on the rise. TikTok, as a leading social media platform in the US, offers unique advantages for promoting and selling such products. Its vast user base and engaging video content format provide excellent opportunities for brands and merchants to showcase their swimwear, surfwear, and wetsuits to a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the swimwear, surfwear & wetsuits market in the US has been experiencing steady growth. The market size has been expanding as more consumers are engaging in water-related activities. Consumer demand has also been changing, with a growing preference for stylish, comfortable, and functional products. For example, there is an increasing demand for high-waisted bikinis, tummy control swimsuits, and adjustable strap designs. This trend is likely to continue as consumers become more conscious about their appearance and comfort while enjoying water activities.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period, the swimwear, surfwear & wetsuits category showed diverse sales performance. The top-selling products included items like the Two-piece Set Women's All Over Print Bikini Sets, which had a sold count of 1338 and a GMV of $9137.23 with a 54.02% GMV QoQ growth. Another popular product was the Blooming Jelly Women High Waisted Bikini Sets with a sold count of 1256, though it had a -18.49% GMV QoQ change. The reasons behind the popularity of these products vary. The all-over print bikini sets might be popular due to their trendy designs and suitability for beach holidays and Valentine's Day gifts. The high-waisted bikini sets often appeal to consumers looking for tummy control and a flattering fit. Overall, the sales growth of different products depends on factors such as design, price, and marketing on the platform.

Brand Case Analysis of the Specific Category

Several brands performed well in the swimwear, surfwear & wetsuits market on TikTok US during the 06 week. For instance, CUPSHE SHOP had a GMV of $77,300 with a -1.48% GMV QoQ change and a sold count of 2199. Their strategy might involve offering a wide range of products like the CUPSHE Women's Two Piece Swimsuit Casual Beachwear High Waisted V Neck Bikini Sets, which attracted customers with its adjustable features and stylish design. Blooming Jelly US had a GMV of $71,700 with a -10.58% GMV QoQ change and a sold count of 2331. They might focus on promoting their unique product designs such as the Blooming Jelly Women High Waisted Bikini Sets Tummy Control Swimsuits. Holipick, on the other hand, had a significant GMV growth of 105.06% with a GMV of $65,100 and a sold count of 1918. Their success could be attributed to their effective marketing and product features like the Holipick One Shoulder One Piece Swimsuit for Women Tummy Control Bathing Suits.

Conclusion

Overall, the swimwear, surfwear & wetsuits market on TikTok in the US during the 06 week showed a mix of trends. Some products and brands experienced growth while others faced challenges. For cross-border merchants, it is recommended to focus on product design that meets the changing consumer demands, such as offering stylish and functional swimwear. They should also leverage TikTok's marketing features effectively to showcase their products. Looking ahead, the market is likely to continue evolving with an increasing emphasis on sustainability and customization. Merchants who can adapt to these trends will have a better chance of success in this competitive market.