Introduction

The food supplements market has been witnessing significant growth in the global consumer landscape. With the increasing awareness of health and wellness, consumers are actively seeking products to enhance their well-being. TikTok, in the US, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their food supplement products effectively, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the food supplements market in the US is substantial. The market size has been on an upward trend, driven by factors such as the growing health-conscious population, busy lifestyles leading to the need for convenient nutrition, and increased marketing efforts by supplement brands. Consumer demand changes have also been notable, with a shift towards natural, plant-based, and specialized supplements. For instance, products targeting specific health concerns like immunity, energy boost, and gut health have gained popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the food supplements category exhibited interesting sales performance. Some of the top-selling products included Goli Ashwagandha & Vitamin D Gummy - Mixed Berry, which had a sold count of 1.75万 and a GMV of $24.48万 with a GMV qoq of -8.87%. Another popular product was Rosabella Moringa Capsules 800mg for Immune Support, with 1.52万 sold count and a GMV of $25.84万 and a GMV qoq of -33.72%. The popularity of these products can be attributed to various factors. For example, the Goli gummies' appeal lies in their vegan, plant-based, and non-GMO nature, along with the popularity of Ashwagandha as an ingredient. The Moringa capsules, on the other hand, target the growing demand for immune support products.

Brand Case Analysis of the Specific Category

Several brands stood out in the food supplements market on TikTok during the 06 week. MaryRuth's had a remarkable performance with a GMV of $142.7万 and a GMV qoq of 3.18%, selling 1.86万 units. Their success could be due to their wide range of products and effective marketing strategies on the platform. Goli Nutrition also had a significant presence with a GMV of $138.73万, although with a GMV qoq of -5.5%. They are known for their popular Ashwagandha gummies, which have a large customer base. Micro Ingredients, with a GMV of $100.09万 and a GMV qoq of -19.95%, offers a diverse range of supplement products and has been able to attract customers through its quality offerings.

Conclusion

Overall, the food supplements market on TikTok in the US during the 06 week showed a mix of trends. While some products and brands experienced growth, others faced challenges in maintaining or increasing their sales. For cross-border merchants, it is essential to focus on product quality, target the right consumer needs such as specific health concerns, and utilize effective marketing strategies on TikTok. Looking ahead, the market is likely to continue evolving, with an expected increase in demand for innovative and natural food supplement products. Merchants should stay updated with the latest trends and adapt their offerings and marketing accordingly to succeed in this competitive landscape.