Introduction

In the global consumer landscape, the men's tops market holds significant importance. It is a constantly evolving sector with diverse consumer demands. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US. It offers unique advantages for promoting men's tops, such as the ability to reach a wide and diverse audience through short, impactful videos, enabling brands and merchants to showcase their products in creative ways.

Category Market Overview

The men's tops market in the US has been witnessing steady growth. According to various authoritative sources, the market size has been expanding due to factors like changing fashion trends and increasing consumer awareness of online shopping. Consumers are now more inclined towards trendy and comfortable men's tops, with a preference for styles that can be easily paired with different outfits. The growth trends indicate a continuous upward trajectory, with a particular focus on casual and athleisure wear within the men's tops category. This shift in consumer demand is also influenced by the rise of a more active and casual lifestyle among the American population.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week of 2025 2025/02/09 - 2025/02/15, the sales performance of men's tops showed interesting patterns. The total GMV for men's tops was influenced by various factors. For instance, the top-selling products had significant contributions.

The product "EKKO BEATERS Please Size up Cotton Spandex 340gsm Sleeveless Shirt Classic Tank Top - Men's Shirt with Classic Design" had a sold count of 6938, with a GMV of $194,100 and a GMV qoq of 61.01%. Its classic design and comfortable fabric might be the reasons behind its popularity. Another product, "Comfrt | Oversized Signature Fit Hoodie | For Stress & Anxiety", had 2872 units sold, with a GMV of $140,700 and a GMV qoq of -12.94%. The popularity of these products can be attributed to factors like brand reputation, design appeal, and effective marketing on TikTok.

The sales growth of different products varied. Some products like "Vintage Shamrock, St Patrick's Day Sweatshirt" had a remarkable GMV qoq of 3952.94%, indicating a sudden surge in popularity, perhaps due to the timing of the St Patrick's Day season. On the other hand, products like "Comfrt | Cloud Zip Oversized Hoodie | For Stress & Anxiety" had a negative GMV qoq of -20.3%, suggesting possible competition or changes in consumer preferences.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the men's tops market on TikTok during this period.

The brand "Comfrt" had a GMV of $309,000 with a GMV qoq of -17.31% and a sold count of 6486. They might need to focus on strategies to reverse the decline in growth. "EKKOVISION.COM", on the other hand, had a GMV of $249,200 with a GMV qoq of 34.15% and a sold count of 9058. Their success could be due to effective marketing campaigns and a wide range of appealing products. "Alimens&Gentle" also had a good performance with a GMV of $120,600 and a GMV qoq of 43.44%, indicating their ability to capture the market's attention and meet consumer demands.

These brands engage in various business activities such as collaborating with video bloggers to promote their products, creating engaging content related to their men's tops, and offering exclusive deals to attract customers. Their influence within the US market on TikTok is significant, as they are able to set trends and drive consumer purchasing decisions.

Conclusion

Overall, the men's tops market on TikTok in the US during the 06 week of 2025 showed a mix of growth and challenges. The top-selling products and successful brands indicate the potential for cross-border merchants to tap into this market. However, it is crucial for them to understand the market trends, consumer preferences, and the competitive landscape.

Actionable recommendations for cross-border merchants include focusing on product design and quality to match the evolving consumer demands, leveraging TikTok's marketing features such as collaborating with video bloggers and creating engaging content, and closely monitoring the performance of their products to adapt strategies accordingly. Looking ahead, the market is expected to continue evolving, with a likely increase in competition and a continued emphasis on trendy and comfortable men's tops.