Introduction

In the global consumer landscape, the Leisure & Outdoor Recreation Equipment market has been gaining significant importance. With the increasing focus on outdoor activities and fitness, consumers are constantly seeking quality equipment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling businesses to showcase their products in an engaging and interactive manner. This has led to a growing presence of the Leisure & Outdoor Recreation Equipment market on TikTok, opening up new opportunities for both brands and consumers.

Category Market Overview

The Leisure & Outdoor Recreation Equipment market in the US has witnessed steady growth in recent years. According to authoritative sources, the market size has been expanding due to factors such as rising disposable incomes and a growing preference for outdoor recreational activities. Consumer demand has also been evolving, with a greater emphasis on innovative and durable products. For instance, there has been an increased demand for advanced fishing gear, high-quality cycling accessories, and reliable winter sports equipment. Integrating the available data, it is evident that this market segment on TikTok is poised for further growth, given the platform's ability to connect with a large and engaged user base.

Sales Situation of the Specific Category

Analyzing the sales performance of Leisure & Outdoor Recreation Equipment on TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, several trends emerge. The top-selling products include the "Rapid Rope Canisters and Refills | Rope In a Can | 120 & 70 Feet | 1100 lb Test | USA Made!" with 657 units sold, generating a GMV of $14,800 and a significant GMV qoq growth of 58.53%. Another popular product is the "Rod Sleeves - Snag Resistant Fishing Rod Covers" with 632 units sold and a GMV of $6,489.04, albeit with a -3.05% GMV qoq change. The popularity of these products can be attributed to various factors. The Rapid Rope product's appeal lies in its high quality and made-in-USA tag, which instills confidence in consumers. Fishing rod covers, on the other hand, are in demand due to their practicality in protecting fishing rods. Overall, the sales growth patterns indicate a healthy market for Leisure & Outdoor Recreation Equipment on TikTok, with different products finding their niche based on consumer needs.

Brand Case Analysis of the Specific Category

In the Leisure & Outdoor Recreation Equipment market on TikTok, several brands have performed exceptionally well. For example, RAPID ROPE had a GMV of $14,800 with 657 units sold during the 06 week period, achieving a GMV qoq growth of 58.63%. Their success can be attributed to their focused product offering and effective marketing on the platform. Another notable brand is LIV FISHING, which had a GMV of $14,300 and sold 1353 units, with a GMV qoq growth of 25.01%. They likely benefit from a wide range of fishing-related products and a strong presence among fishing enthusiasts on TikTok. Beyond Braid also stands out with a GMV of $10,500 and 373 units sold, achieving a GMV qoq growth of 33.74%. These brands not only contribute to the overall sales of the category but also influence consumer preferences and trends within the Leisure & Outdoor Recreation Equipment market on TikTok in the US.

Conclusion

Overall, the Leisure & Outdoor Recreation Equipment market on TikTok in the US during the 06 week period shows promising trends. The sales of various products and the performance of leading brands indicate a growing and vibrant market. For cross-border merchants, it is advisable to focus on product quality and innovation, as seen from the success of top-selling items. Additionally, leveraging TikTok's marketing capabilities to engage with the target audience can further boost sales. Looking ahead, the market is expected to continue its growth trajectory, with potential for new products and brands to emerge and thrive on the platform.