Gloda Insights: TikTok US 06 Week Camping & Hiking Equipment Market Trend Analysis
Camping Equipment Hiking Equipment TikTok US Cross-border E-commerce
2025-02-20 03:21:56 released 18
Introduction
In the global consumer landscape, the Camping & Hiking Equipment market has been witnessing significant growth. With the increasing popularity of outdoor activities, consumers are constantly seeking high-quality and innovative equipment. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their camping and hiking products in an engaging and interactive way, thus driving potential sales.Category Market Overview
According to the latest information from authoritative sources, the Camping & Hiking Equipment market in the US has been expanding steadily. The market size has shown a consistent upward trend, driven by factors such as the growing interest in outdoor adventures among Americans. Consumer demand changes have also been notable, with a shift towards more lightweight, durable, and multi-functional equipment. For instance, there is an increasing preference for portable fire pits and rechargeable camping lights. This trend aligns with the on-the-go lifestyle of many outdoor enthusiasts.Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week period, the sales performance of Camping & Hiking Equipment varied across different products. The top-selling product was the 【3 piece for $35】Smokeless Fire Pit for Christmas Gift, 304 Stainless Steel Tabletop Firepit Wood Pellets Burning Fire Pits, Low Smoke Portable Firepits for Outdoor, with a sold count of 6312 and a GMV of $135,500, showing an impressive GMV qoq growth of 375.02%. Its popularity can be attributed to its practicality for outdoor gatherings and the holiday season. Another popular item was the Sweet Furniture Smokeless Fire Pit for Christmas gift, 304 Stainless Steel Tabletop Firepit, Low Smoke Portable Firepits for Outdoor, with 3160 units sold and a GMV of $80,900, having a GMV qoq growth of 69.36%. The growth patterns of these products suggest that consumers on TikTok are actively seeking quality camping and hiking equipment, especially those that offer convenience and functionality for their outdoor experiences.Brand Case Analysis of the Specific Category
Among the top-performing brands in the Camping & Hiking Equipment market on TikTok US during this period, Sweet Furniture stood out. It had a GMV of $138,600 with a GMV qoq growth of 346.77% and sold 6379 units. Their success can be partly attributed to their focus on offering a variety of camping and hiking products that meet the needs of different consumers. For example, their smokeless fire pits have been highly popular. Another notable brand is eGadgets, which had a GMV of $51,600, although it experienced a GMV qoq decline of -18.98%. Despite the decline, they still managed to sell 1125 units, indicating their presence in the market. Different brands seem to adopt various strategies, with some focusing on product innovation and others on marketing and promotion through TikTok videos.Conclusion
Overall, the Camping & Hiking Equipment market on TikTok in the US during the 06 week period showed both opportunities and challenges. The strong sales of certain products and the growth of some brands indicate the potential for cross-border merchants. To succeed in this market, merchants are recommended to focus on product quality and innovation, as well as leveraging TikTok's marketing channels effectively. Looking ahead, the market is likely to continue growing, with an expected increase in demand for more advanced and sustainable camping and hiking equipment. As consumers become more conscious about their outdoor experiences, brands that can adapt to these changing preferences will have a competitive edge.More recommendations
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