TikTok Sports & Outdoor Accessories Market Trend Analysis
Sports & Outdoor Accessories TikTok US Market Trends Cross-border E-commerce
2025-02-20 03:21:56 released 84
Introduction
In the global consumer landscape, the Sports & Outdoor Accessories market has been witnessing significant growth and importance. With the increasing focus on fitness, outdoor activities, and sports, consumers are constantly seeking quality accessories to enhance their experiences. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their Sports & Outdoor Accessories in an engaging and interactive manner. This has led to a new wave of opportunities for businesses in this category.Category Market Overview
The Sports & Outdoor Accessories market in the US has been expanding steadily. According to authoritative sources, the market size has been on an upward trend, driven by factors such as the growing popularity of outdoor sports like hiking, cycling, and fitness activities. Consumer demand has also been evolving, with a greater emphasis on functionality, comfort, and style. For instance, there is a rising demand for breathable sports gloves, adjustable waist trainer belts, and effective anti-snoring mouth tapes for better sleep during outdoor adventures. The data indicates that this category is attracting more attention from consumers, leading to increased competition among brands.Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the Sports & Outdoor Accessories category showed diverse sales performance. The top-selling products included various mouth tapes such as the MRYXGJ Mouth Tape for sleeping with 35Pcs - one month supply, which had a sold count of 4933 and a GMV of $3.95万, with a GMV qoq growth of 36.34%. Another popular item was the SISSTY Mouth Tape for sleeping, one month supply, with 3889 units sold and a GMV of $3.13万, showing a significant GMV qoq growth of 90.86%. The reasons behind their popularity could be attributed to the increasing awareness of the importance of good sleep during sports and outdoor activities, and these mouth tapes offer solutions like preventing snoring and improving nasal oxygen intake. Additionally, products like the Intake Breathing Magnetic Nasal Strip Starter Kit and 15 Day Supply Extra Strength also had a good sales performance with 1919 units sold and a GMV of $6.52万, likely due to its functionality in enhancing breathing during physical exertion.Brand Case Analysis of the Specific Category
Among the top-performing brands or stores in the Sports & Outdoor Accessories market, several stood out. For example, the "junxing" store had a GMV of $7.17万 during the 06 week period, with a GMV qoq growth of 57.14% and a sold count of 8968. It offered a limited number of products 3 in total but managed to achieve high sales, possibly through effective marketing strategies on TikTok, leveraging the platform's features to reach a wide audience. The "Intake Breathing" brand, with its nasal strip product, had a GMV of $6.52万 and a sold count of 1919. It focused on a single product but was able to attract customers with its unique offering and likely effective promotion on TikTok, as evidenced by its significant video blogger count of 2412. Another notable brand, "RoomRef", had a GMV of $6.02万 with a sold count of 4309. It offered 7 products and was able to maintain a steady sales performance with a GMV qoq growth of 4%, perhaps through consistent branding and engaging content on TikTok.Conclusion
Overall, the Sports & Outdoor Accessories market on TikTok in the US during the 06 week period showed a mix of growth and challenges. The top-selling products and successful brands demonstrated the potential for businesses in this category. For cross-border merchants, it is advisable to focus on product functionality and quality, as consumers are clearly looking for items that can enhance their sports and outdoor experiences. Leveraging TikTok's marketing channels effectively, such as collaborating with video bloggers, can also boost sales. Looking ahead, the market is likely to continue evolving, with an expected increase in competition. Brands will need to stay innovative and responsive to changing consumer demands to maintain their market share and drive further growth in the Sports & Outdoor Accessories market on TikTok in the US.More recommendations
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