Introduction

In the global consumer landscape, the pet furniture market, especially for dogs and cats, has been witnessing significant growth. With the increasing number of pet owners and their growing concern for their pets' comfort, the demand for quality dog and cat furniture has soared. TikTok, in the US market, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their products in an engaging and viral way, reaching a vast audience of pet lovers.

Category Market Overview

The Dog & Cat Furniture market in the US has been expanding steadily. According to various authoritative sources, the market size has been on an upward trend, driven by factors such as the rising pet adoption rate and the willingness of pet owners to spend on enhancing their pets' living spaces. Consumer demand has shifted towards more functional, stylish, and durable pet furniture. For instance, there is a growing preference for multi-level cat trees and comfortable dog beds that blend well with home decor.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week of 2025 2025/02/09 - 2025/02/15, the Dog & Cat Furniture category showed interesting sales performance. The top-selling products included the "Easy Fold Cat Window Perch - Cordless, Foldable, Zip-Off Washable Bed Cover, Sturdy Metal Frame - Window Hammock for Large Cats and Kittens Gray" with 1613 units sold and a GMV of $22,700, experiencing a significant GMV qoq growth of 6637.35%. Another popular product was the "【Love at First Find】LESURE Donut Dog Bed, Cute Calming Bed for Dog/Cat, Small/Medium/Large Round Pet Bed for Indoor, Washable Camas para Perros with Jacquard Shaggy Plush & Anti Slip Bottom, Dog Beds & Furniture, Pet Supplies, Christmas Valentine Gift" with 746 units sold and a GMV of $51,300, showing a GMV qoq growth of 108.33%.

The popularity of these products can be attributed to their innovative features, such as the foldable and washable design of the cat window perch and the cute and comfortable design of the donut dog bed. Additionally, the marketing efforts on TikTok, including engaging video content by video bloggers, likely contributed to their high sales.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Dog & Cat Furniture market on TikTok in the US during this period was Lesure Pet. Their store had a GMV of $76,000 with a GMV qoq growth of 59.89% and sold 1608 units. They offered a range of products, and their success could be due to their consistent product quality and effective marketing strategies on TikTok. For example, they might have utilized engaging video content to showcase the features and benefits of their pet furniture to attract customers.

Another notable brand was PetTrove, with a GMV of $26,300 and a GMV qoq growth of 76.08%. They sold 559 units and focused on products like the "PetTrove Cat Tree Tower for Indoor Cats, 54in Tall Multi-Level Pet Furniture, Stable Kitty Play House with Sisal Scratching Post, Large Condo, Climbing Ladder, Plush Toy for Kitten cat treehouse". Their success could be attributed to offering specialized and high-quality cat furniture that caters to the specific needs of indoor cats.

Conclusion

Overall, the Dog & Cat Furniture market on TikTok in the US during the 06 week of 2025 showed promising trends. The sales of various products and the performance of different brands indicate a growing interest among consumers in this category. For cross-border merchants, it is advisable to focus on product innovation, highlighting unique features in their marketing content on TikTok. They should also collaborate with video bloggers to increase product visibility. Looking ahead, the market is expected to continue growing as the pet ownership trend persists and consumers' demand for better pet furniture intensifies.