Gloda Insights: TikTok US 06 Week Health Market Trend Analysis
TikTok US Health Market Cross-border E-commerce 06 Week
2025-02-19 08:53:01 released 21
Introduction
The health market has been witnessing significant growth in the global consumer landscape. Consumers are increasingly conscious about their well-being and are actively seeking products that can enhance their health. TikTok, with its massive user base in the US, has emerged as a powerful platform for promoting health products. Its unique features such as short videos and engaging content allow brands to reach a wide audience and create awareness about their offerings.Category Market Overview
According to the latest data from authoritative sources, the health market in the US has been expanding steadily. The market size has been growing due to factors like increasing health awareness, aging population, and a rise in chronic diseases. Consumer demand has been shifting towards natural and organic health products. There is also a growing preference for products that offer multiple health benefits. For example, supplements that target different aspects of health such as immunity, digestion, and energy levels are gaining popularity.Sales Situation of the Specific Category
On TikTok Shop in the US during the 06 week, the health category witnessed diverse sales performance. The top-selling products included Goli Ashwagandha & Vitamin D Gummy - Mixed Berry, Rosabella Moringa Capsules, and URO Women's Probiotics. Goli Ashwagandha & Vitamin D Gummy had a sold count of 1.75万 with a GMV of $24.48万, though it showed a GMV qoq of -8.87%. Rosabella Moringa Capsules had 1.52万 in sold count and a GMV of $25.84万 with a significant GMV qoq of -33.72%. The popularity of these products can be attributed to factors like their natural ingredients, targeted health benefits, and effective marketing on TikTok. Brands are leveraging TikTok's video features to showcase the benefits of their products, which is driving sales growth.Brand Case Analysis of the Specific Category
Among the top-performing brands in the health category on TikTok in the US during 06 week, MaryRuth's stood out with a GMV of $142.7万 and a sold count of 1.86万. It had a GMV qoq of 3.18% and an average price of $76.89. Goli Nutrition also had a notable performance with a GMV of $138.73万 and a sold count of 5.83万, though it had a negative GMV qoq of -5.5%. These brands are using various strategies such as collaborating with video bloggers, creating engaging content about their products, and offering discounts to attract customers. For instance, MaryRuth's might be focusing on highlighting the unique features of its products through detailed video explanations, while Goli Nutrition could be leveraging its brand reputation and product variety to drive sales.Conclusion
Overall, the health market on TikTok in the US during 06 week showed a mix of growth and challenges. While some products and brands experienced significant sales, others faced declines in GMV qoq. For cross-border merchants, it is crucial to focus on product quality, natural ingredients, and effective marketing on TikTok. They should collaborate with popular video bloggers to increase brand awareness and create engaging content that showcases the benefits of their products. Looking ahead, the health market on TikTok is expected to continue growing as consumers' focus on health and wellness remains strong. Brands that can adapt to the changing market trends and consumer preferences will likely succeed in this competitive landscape.More recommendations
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