Introduction

The Food & Beverages market has always been a significant part of the global consumer landscape. With the increasing importance of digital platforms, TikTok has emerged as a powerful tool for promoting and selling products in this category. In the US, TikTok's unique advantages such as its vast user base, engaging content format, and powerful algorithm have made it an attractive platform for Food & Beverages businesses to reach a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the Food & Beverages market in the US is substantial and continues to grow. The market size has been expanding steadily, driven by changing consumer demands. Consumers are now more inclined towards convenient, healthy, and unique food and beverage products. This trend is also reflected on TikTok, where various Food & Beverages products are gaining popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the Food & Beverages category showed diverse sales performance. The top-selling products included "Loaded Tea Beverage Single Pack Sampler Mix Multi Flavor Packs Boosted Hydration Drink Electric Focus Energy Powder" with 23,100 units sold and a GMV of $84,300, showing a 6.49% GMV QoQ growth. Another popular product was "OFFICIAL Nathan & Sons UNDERBRUSH Remineralizing Chewing Gum with Nano-Hydroxyapatite for Teeth and Gum Protection - 30 DAY SUPPLY" which sold 10,500 units and had a GMV of $365,700, though with a -2.34% GMV QoQ change. The popularity of these products can be attributed to factors such as their unique features, effective marketing on TikTok, and meeting the current consumer demands for convenient and interesting food and beverage options.

Brand Case Analysis of the Specific Category

Several brands stood out in the Food & Beverages market on TikTok during this period. For example, "Nathan and Sons" had a GMV of $365,700 with 10,500 units sold. Their remineralizing chewing gum product attracted customers with its unique dental health benefits. The brand likely utilized effective marketing strategies on TikTok, leveraging video bloggers to promote their product. Another brand, "The Dodo Chocolates", had a GMV of $299,400 with 10,100 units sold. Their chocolates might have gained popularity through visually appealing content on TikTok that showcased the product's quality and taste.

Conclusion

Overall, the Food & Beverages market on TikTok in the US during the 06 week period presented a mix of opportunities and challenges. Cross-border merchants can take advantage of the platform's popularity by focusing on products that meet the current consumer trends, such as convenient and unique food and beverage items. They should also invest in effective marketing strategies, including collaborating with video bloggers. Looking ahead, the market is expected to continue evolving, with potential for further growth as consumer demands for new and exciting food and beverage products on TikTok remain high.