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Gloda Insights: TikTok US 06 Week Automotive & Motorcycle Market Trend Analysis

US market Automotive & Motorcycle cross-border e-commerce market trends
2025-02-19 08:53:01 released 31

Introduction

The Automotive & Motorcycle market holds a significant place in the global consumer landscape. With the increasing popularity of vehicles and the need for related accessories and maintenance products, it has become a lucrative sector. TikTok, in the US, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Automotive & Motorcycle products in an engaging and viral way, reaching a vast audience of potential customers who are interested in this category.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Automotive & Motorcycle market in the US has been experiencing steady growth. The market size has been expanding due to factors such as the growing number of vehicle owners, the trend of customizing and maintaining vehicles, and the increasing awareness of quality automotive products. Consumer demand has also been evolving, with a greater emphasis on convenience, functionality, and aesthetics in automotive accessories. For example, products like advanced car phone holders and long-lasting air fresheners have seen a surge in demand.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the Automotive & Motorcycle category witnessed diverse sales performances. Some of the top-selling products included the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" with 8507 units sold and a GMV of $45,600 with a -16.2% GMV qoq, the "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" with 5364 units sold and a GMV of $69,700 -20.17% GMV qoq, and the "【PASLDA】2025 Upgraded Wireless CarPlay Screen: The Ultimate Portable Car Play Adapter for Seamless In-Car Entertainment" which had 3506 units sold and a remarkable GMV of $211,900 with a 43.51% GMV qoq increase. The popularity of these products can be attributed to their practicality, innovation, and the effective marketing strategies employed by the sellers on TikTok. For instance, the wireless CarPlay screen offers enhanced in-car entertainment options, appealing to tech-savvy consumers, while the air fresheners and phone holders provide essential convenience and functionality for daily driving.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Automotive & Motorcycle market on TikTok during the 06 week. For example, PASLDA US had a GMV of $244,800 with a 62.78% GMV qoq increase, selling 3585 units. Their success can be attributed to their focus on quality products like the upgraded wireless CarPlay screen, along with effective marketing on TikTok through engaging videos and collaborations with influencers. Another notable brand, Topdonshop, had a GMV of $205,800 -13.73% GMV qoq with 1660 units sold. They likely rely on their reputation for offering a variety of automotive products and maintaining a strong online presence. MAD DETAILING also had a significant presence with a GMV of $158,200 -26.8% GMV qoq and 2761 units sold, perhaps due to their specialization in certain automotive detailing products and targeted marketing towards car enthusiasts.

Conclusion

Overall, the Automotive & Motorcycle market on TikTok in the US during the 06 week showed a mix of growth and challenges. While some products and brands experienced significant increases in sales and GMV, others faced declines. For cross-border merchants, it is crucial to focus on product innovation, quality, and effective marketing strategies on TikTok. This includes creating engaging video content, collaborating with relevant influencers, and highlighting the unique features and benefits of their products. Looking ahead, the market is expected to continue evolving, with potential growth in areas such as smart automotive accessories and sustainable vehicle products, as consumer preferences shift towards more advanced and environmentally friendly options.

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