Introduction

The home improvement market has been witnessing significant growth in the global consumer landscape. With the increasing focus on enhancing living spaces and the growing trend of DIY projects, this category has become a lucrative segment. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting home improvement products. Its vast user base and engaging video format allow brands and merchants to showcase their offerings in an innovative and interactive way, reaching a wide audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the home improvement market in the US has been expanding steadily. The market size has seen a consistent upward trend, driven by factors such as new home constructions, renovations, and the desire for aesthetic upgrades. Consumer demand has also been evolving, with a greater emphasis on sustainable and energy-efficient products. Additionally, the popularity of online shopping has further boosted the growth of this market, as consumers now have easier access to a wide range of home improvement items.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the home improvement category exhibited diverse sales performances. The top-selling products included the JOMST 3-in-1 Kitchen Sink Drain Strainer with 13,900 units sold and a GMV of $95,500, experiencing a -18.22% GMV qoq change. Another popular product was the Super-Bright LED Tactical Flashlight Torch with 4,359 units sold and a GMV of $57,200, showing an impressive 917.97% GMV qoq growth. The reasons behind their popularity vary. The kitchen sink drain strainer likely appeals to consumers looking for practical and durable kitchen accessories, while the flashlight's high brightness and rechargeable features make it attractive for outdoor and emergency use.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the home improvement market on TikTok, VEVOR store stands out with a GMV of $317,000 and a 7.72% GMV qoq growth, selling 4,165 units. Their success can be attributed to their wide range of quality products and effective marketing strategies on the platform. Another notable brand is Jomst American Brand Store, which had a GMV of $83,400 and a 28.56% GMV qoq increase, selling 7,261 units. They likely focus on product innovation and engaging content to attract customers.

Conclusion

Overall, the home improvement market on TikTok in the US during the 06 week period showed a mix of growth and challenges. Cross-border merchants can take advantage of the platform's popularity by focusing on product quality, creating engaging video content, and understanding consumer trends. Looking ahead, the market is expected to continue evolving, with potential for further growth as consumers' interest in home improvement remains high. Merchants should stay updated on the latest trends and adapt their strategies accordingly to succeed in this competitive landscape.