Introduction

The pet supplies market has been witnessing significant growth in the global consumer landscape. With an increasing number of people owning pets and treating them as family members, the demand for various pet products has soared. TikTok, being a popular social media platform in the US, offers a unique advantage for promoting pet supplies. Its vast user base and engaging video content format allow pet product brands and sellers to reach a wide audience, creating a vibrant marketplace for pet supplies.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the pet supplies market in the US is substantial in size. The growth trend has been positive over the years, driven by factors such as the rising pet ownership rate and the increasing willingness of pet owners to spend on high-quality products for their furry friends. Consumer demand has also evolved, with a greater focus on innovative and convenient pet products. For example, there is a growing preference for automatic pet feeders, interactive toys, and grooming tools that make pet care easier and more enjoyable.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the pet supplies category showed interesting sales performance. The top-selling products included Interactive Dog Toys Dog Ball, [Newly Upgraded] Durable Motion Activated Automatic Rolling Ball Toys for Small/Medium/Large Dogs, USB Rechargeable, which had a sold count of 3853 and a GMV of $80,600 with a 30.35% GMV QoQ growth. Another popular product was the NPS 2025 Release Dog Bark Deterrent Device, with 2745 units sold, a GMV of $104,300, and an impressive 80.35% GMV QoQ growth. The popularity of these products can be attributed to their innovative features and ability to address common pet owner concerns, such as providing entertainment for dogs and controlling excessive barking.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the pet supplies market on TikTok, NPS Pets USA stood out with a GMV of $113,900 and a 18.71% GMV QoQ growth, selling 2927 units. Their success could be due to effective marketing strategies and a wide range of quality pet products. LMVVC also performed well, achieving a GMV of $101,000 with a 42.19% GMV QoQ growth and selling 1845 units. Their focus on product innovation, such as their pet grooming kit with vacuum, likely contributed to their popularity. Meowant, on the other hand, had a GMV of $130,100 but a -32.42% GMV QoQ growth, selling 713 units. This might indicate the need for them to adjust their marketing or product offerings to maintain growth in the competitive TikTok marketplace.

Conclusion

Overall, the pet supplies market on TikTok in the US during the 06 week period showed a mix of growth and challenges for different brands and products. For cross-border merchants, it is advisable to focus on product innovation, leveraging TikTok's video content to showcase product features effectively. They should also closely monitor market trends and consumer preferences to stay competitive. Looking ahead, the market is expected to continue growing, with an increasing demand for pet products that offer convenience, entertainment, and health benefits for pets. Brands that can adapt quickly to these changing trends will likely thrive in the TikTok pet supplies marketplace.