Introduction

The shoes market has always been a significant part of the global consumer landscape. With the increasing popularity of online shopping and the unique influence of social media platforms, the way consumers purchase shoes has been greatly transformed. TikTok, as a leading social media platform in the US, has emerged with unique advantages in promoting and selling shoes. Its vast user base and engaging content format provide an excellent opportunity for shoe brands and merchants to reach a wide range of potential customers, making it a crucial platform to analyze for understanding the shoes market trends.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the shoes market in the US has been showing a steady growth trend. The market size has been expanding continuously, driven by factors such as changing fashion trends, increasing consumer awareness of foot health, and the need for different types of shoes for various occasions. Consumer demand for shoes has also been evolving, with a growing preference for comfortable yet stylish footwear. This shift in demand is reflected in the types of shoes that are becoming popular on platforms like TikTok, where both trendy sneakers and comfortable insoles are gaining significant attention.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the sales performance of shoes varied across different products. The top-selling products included items like "Soft Elastic Breathable Shoe Insoles, 1 Pair Comfortable Sports Insoles, Sweat Absorbent, Lightweight and Soft Insoles for Comfortable and Non Tiring Feet, Valentine's Day Gift" with 5975 sold count and a GMV of $7707.75, showing a remarkable 131.3% growth in GMV quarter-on-quarter. Another popular item was "Crocs Women's Getaway Platform Toe Loop, Platform Shoes for Women" with 1990 sold count and a GMV of $89500, experiencing a significant 246.13% increase in GMV. The popularity of these products can be attributed to factors such as their functionality, trendy designs, and effective marketing on TikTok. For example, the insoles were marketed as a great Valentine's Day gift option, appealing to consumers looking for practical yet thoughtful presents. The Crocs platform shoes, on the other hand, likely benefited from their recognizable brand and the trendy platform design that is currently in vogue.

Brand Case Analysis of the Specific Category

Several brands stood out in the shoes market on TikTok during the 06 week. Crocs, for instance, had a GMV of $412200 with 9015 sold count, showing a 51.49% growth in GMV quarter-on-quarter. Their success can be attributed to their well-known brand name, diverse product range including popular styles like the Getaway Platform Toe Loop, and effective marketing strategies on TikTok. HeyDude also performed well with a GMV of $286600 and 3986 sold count, achieving a 19.39% growth in GMV. Their comfortable and stylish shoes, such as the HEYDUDE Austin Lift - Womens Comfortable Slip on Platform Mules, have been attracting consumers through engaging TikTok content that showcases the comfort and versatility of their products. DREAM PAIRS also had a notable presence with a GMV of $184800 and 3938 sold count, growing their GMV by 26.35% quarter-on-quarter. Their wide selection of fashionable shoes and targeted marketing efforts on TikTok have contributed to their success.

Conclusion

Overall, the shoes market on TikTok in the US during the 06 week showed a vibrant picture with various products and brands achieving significant sales. For cross-border merchants, it is advisable to focus on product functionality and trendy designs, as seen from the success of popular items. Leveraging TikTok's marketing capabilities through engaging content creation and collaborating with video bloggers can also enhance brand visibility and drive sales. Looking ahead, the market is likely to continue evolving with new trends emerging, and merchants need to stay updated and adaptable to maintain their competitive edge in this dynamic marketplace.