Introduction

In the global consumer landscape, the Home Supplies market holds significant importance. With the increasing focus on home comfort and aesthetics, consumers are constantly seeking new and innovative products for their homes. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US market. It offers unique advantages for promoting Home Supplies, allowing brands and merchants to showcase their products in a creative and interactive way, reaching a wide range of potential customers.

Category Market Overview

The Home Supplies market in the US has been experiencing steady growth. According to recent data from authoritative sources, the market size has been expanding due to factors such as population growth, increasing homeownership rates, and a growing trend of home improvement projects. Consumer demand for Home Supplies has also been evolving, with a greater emphasis on convenience, functionality, and stylish designs. For instance, there has been a surge in demand for products that make cleaning easier, such as innovative mop refills and scented cleaning products. Additionally, decorative items like wall art and unique home decor pieces have also gained popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the Home Supplies category witnessed diverse sales performances. The top-selling products included items like the "Muddy Mat - Anti-Mud Mat for Dogs, Machine Washable, Dryer Safe, Perfect for Bathrooms, Kitchens, Indoors & Out" with 5986 units sold and a GMV of $426,000, showing a 45.08% growth in GMV. Another popular product was the "DUDE Wipes - Flushable Wipes - 6 Pack, 288 Wipes - Shea BUTTer Smooth Extra-Large For Adult - Vitamin-E & Aloe - Septic and Sewer Safe" which had 3082 units sold and a GMV of $46,200, experiencing a remarkable 571.46% growth in GMV. The popularity of these products can be attributed to their practicality and the effective marketing on TikTok. For example, the Muddy Mat's appeal lies in its convenience for pet owners, while the DUDE Wipes' success may be due to their large size and added benefits like being flushable and containing beneficial ingredients.

Brand Case Analysis of the Specific Category

Several brands stood out in the Home Supplies market on TikTok during this period. For instance, "Muddy Mat" had a GMV of $426,000 with 5986 units sold. Their success can be attributed to their focused product offering that caters to a specific need of pet owners. Another brand, "dudewipes", achieved a GMV of $163,100 with 8463 units sold, showing a significant 103.19% growth in GMV. Their marketing strategy likely involved highlighting the unique features of their flushable wipes, such as their large size and added ingredients, which resonated with consumers. "Mavwicks Fragrances LLC" had a GMV of $222,900 with 18,500 units sold, although it experienced a -35.71% decline in GMV. This could indicate the need for them to reevaluate their marketing approach or product features to better meet consumer demands.

Conclusion

Overall, the Home Supplies market on TikTok in the US during the 06 week period showed a mix of growth and challenges for different products and brands. Cross-border merchants looking to enter this market should focus on understanding consumer needs and preferences, highlighting the unique features of their products in their marketing campaigns. Future market development trends suggest that products that offer both functionality and style, along with effective marketing on TikTok, are likely to continue to perform well. Merchants should also keep an eye on emerging trends in home decor and cleaning products to stay ahead in this competitive market.