Introduction

In the global consumer landscape, the Tools & Hardware market has always held significant importance. With the development of technology and the increasing demand for DIY projects and home improvements, this market has witnessed continuous growth. TikTok, as a leading social media platform in the US, offers unique advantages for promoting Tools & Hardware products. Its vast user base and engaging video content format enable brands and merchants to showcase their products in a more vivid and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Tools & Hardware market in the US has been experiencing steady growth. The market size has been expanding, driven by factors such as the growth of the housing market, increased consumer interest in home renovations, and the popularity of DIY projects. Consumer demand has also been changing, with a greater emphasis on high-quality, multifunctional, and innovative tools and hardware products. For example, there is a rising demand for cordless power tools for their convenience and ease of use.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week, the Tools & Hardware category showed diverse sales performance. The top-selling products included items like the 24-in-1 Magnetic Screwdriver Set, which had a sold count of 2845 and a GMV of $35,300 with a significant GMV qoq growth of 47.52%. Another popular product was the Industrial Endoscope Borescope Camera with a sold count of 2038 and a GMV of $26,100, showing a strong GMV qoq growth of 78.46%. The popularity of these products can be attributed to their practicality and the ability to solve common household and DIY problems. For instance, the magnetic screwdriver set offers convenience in handling various screws, while the endoscope camera is useful for inspections in hard-to-reach areas.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Tools & Hardware market on TikTok during the 06 week, vevor store stood out with a GMV of $487,200 and a sold count of 6639, achieving a GMV qoq growth of 12.88%. Their success can be partly attributed to their wide range of product offerings and effective marketing strategies on TikTok. They likely utilized engaging video content to showcase the functionality of their tools and hardware products, attracting a large number of customers. Another notable brand was DEKOTOOLS STORE with a GMV of $109,200 and a sold count of 1779, experiencing a remarkable GMV qoq growth of 53.2%. Their focus on quality products and targeted marketing towards DIY enthusiasts and professionals might have contributed to their good performance.

Conclusion

Overall, the Tools & Hardware market on TikTok in the US during the 06 week demonstrated both opportunities and challenges. The strong sales of certain products and the growth of some brands indicate the potential for further expansion in this market. For cross-border merchants, it is recommended to focus on product quality and innovation, create engaging video content to showcase products, and target the right customer segments. Looking ahead, the market is expected to continue evolving, with an increasing demand for more advanced and user-friendly tools and hardware products. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.