Introduction

In the global consumer landscape, the Sports & Outdoor market has been witnessing significant growth and evolving trends. With an increasing focus on health and fitness, along with a growing inclination towards outdoor activities, this category has become a prominent segment. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and sellers to showcase their Sports & Outdoor products in an engaging and creative manner, thus fueling the market's expansion further.

Category Market Overview

The Sports & Outdoor market in the US has been on an upward trajectory. According to recent data from authoritative sources, the market size has been steadily increasing, driven by factors such as rising consumer awareness about fitness and the popularity of outdoor recreational activities. Growth trends indicate a continuous expansion, with consumers demanding a wider range of products. From fitness equipment to outdoor apparel and accessories, the market caters to diverse needs. For instance, the demand for high-quality sports gear for various activities like running, cycling, and gym workouts has been on the rise. Additionally, outdoor enthusiasts are seeking innovative products for camping, hiking, and other adventures.

Sales Situation of the Specific Category

Analyzing the sales performance of Sports & Outdoor products on TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, several trends emerge. The top-selling products include items like Women's Solid High Waist Sports Spandex Short, which sold 6493 units with a GMV of $136,600 and a GMV qoq growth of 15.28%. Another popular product was the 【3 piece for $35】Smokeless Fire Pit for Christmas Gift, with 6312 units sold, a GMV of $135,500, and an impressive GMV qoq growth of 375.02%. The reasons behind their popularity vary. The sports shorts offer comfort and flexibility, making them ideal for workouts, while the smokeless fire pit caters to the outdoor entertainment needs during the holiday season. Overall, the sales growth in this category indicates a strong consumer interest in both fitness and outdoor-related products on TikTok.

Brand Case Analysis of the Specific Category

Looking at the top-performing brands or stores in the Sports & Outdoor market, HOTWAVEUS stands out. During the 06 week period, it had a GMV of $526,300 with a GMV qoq growth of 12.49% and sold 8725 units. Their success can be attributed to their range of fitness equipment like the HOTWAVE Vibration Plate and their effective marketing strategies on TikTok. Another notable brand is Halara US, which had a GMV of $372,700 with a sold count of 10,500 units. Halara US offers trendy and comfortable sportswear, leveraging TikTok's platform to showcase their products to a wide audience. These brands have significant influence within the US region, setting trends and attracting customers with their quality products and engaging content.

Conclusion

Overall, the Sports & Outdoor market on TikTok in the US during the 06 week period showed promising trends. The sales of various products across different sub-categories were robust, indicating a healthy market. For cross-border merchants, it is advisable to focus on product quality and innovation, as consumers are looking for reliable and unique offerings. Leveraging TikTok's marketing capabilities through engaging videos and collaborations with influencers can also boost sales. Looking ahead, the market is expected to continue its growth trajectory, with an increasing demand for both fitness and outdoor products, especially as more consumers embrace an active lifestyle.