Introduction

In the global consumer landscape, the Household Appliances market plays a crucial role. With the increasing demand for convenience and comfort in daily life, consumers are constantly seeking innovative and efficient household appliances. TikTok, as a leading social media platform in the US, has unique advantages in promoting this category. Its vast user base and engaging video content format provide an excellent opportunity for brands and merchants to showcase their household appliance products and reach a wide audience.

Category Market Overview

According to the latest data and information from authoritative sources, the Household Appliances market in the US has been experiencing steady growth. The market size has been expanding due to factors such as population growth, increasing household income, and the growing awareness of the importance of home comfort. Consumer demand has also been changing, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. For example, there is a rising trend in the demand for portable and compact appliances that are suitable for small living spaces or for travel purposes.

Sales Situation of the Specific Category

Top-selling Products

On TikTok Shop in the US during the 06 week, several household appliance products stood out in terms of sales. The Portable Ultrasonic Air Humidifier was a top seller with 1.16 million units sold and a GMV of $153,600, experiencing a significant growth rate of 2580.97%. The Mini Travel Iron for Clothes also had a good performance, with 4322 units sold and a GMV of $85,300, showing a growth rate of 8382.67%. Another popular product was the Redhut Pressurized Handheld Multi-Surface Natural Steam Cleaner, which sold 3414 units and had a GMV of $157,100 with a growth rate of 14.28%.

Reasons for Popularity and Growth Patterns

The popularity of these products can be attributed to several factors. Firstly, their practicality and functionality meet the daily needs of consumers. For instance, the air humidifier is essential for maintaining a comfortable indoor environment, especially during dry seasons. The travel iron is convenient for people on the go. Secondly, the visual and engaging nature of TikTok videos allows merchants to effectively demonstrate the features and usage of these products, attracting the attention of potential buyers. Additionally, positive user reviews and word-of-mouth recommendations on the platform have also contributed to their growth in sales.

Brand Case Analysis of the Specific Category

Ninja Kitchen US

Ninja Kitchen US had a GMV of $252,300 during the 06 week, with 2034 units sold. They offered 85 different products, and all of their sold products were accounted for. The brand had 36,600 video bloggers associated with their products. The average price of their products was $124.02, and the sold count ratio was 5.16%. Their success can be attributed to their well-known brand reputation, high-quality products, and effective marketing strategies on TikTok, which include creating engaging video content showcasing the functionality of their kitchen appliances.

Homeika

Homeika had a GMV of $236,800 with 2655 units sold. They offered 20 products, and again, all sold products were accounted for. There were 71,000 video bloggers associated with their products. The average price was $89.17, and the sold count ratio was 4.84%. Homeika's popularity may be due to their focus on providing a variety of household appliances at relatively affordable prices and their ability to connect with consumers through engaging TikTok content.

Cowsar Appliance

Cowsar Appliance achieved a GMV of $212,800 with 2005 units sold. They had 81 products on offer, and all sold products were accounted for. There were 41,100 video bloggers associated with their products. The average price was $106.14, and the sold count ratio was 4.35%. Their growth in sales, with a 26.57% increase in GMV qoq, can be attributed to their innovative product designs, such as the COWSAR Nugget Ice Maker Countertop, which was popular during the week, and their effective use of TikTok to promote these unique products.

Conclusion

Overall, the Household Appliances market on TikTok in the US during the 06 week showed a diverse range of sales performances and trends. Cross-border merchants can take several actionable recommendations from this analysis. Firstly, they should focus on highlighting the practicality and functionality of their products in their TikTok videos. Secondly, building a strong brand reputation and engaging with video bloggers can significantly boost product visibility and sales. Looking ahead, the market is likely to continue evolving with an increasing demand for smart and energy-efficient household appliances. Merchants should stay updated with these trends and adapt their product offerings and marketing strategies accordingly to stay competitive in the TikTok US Household Appliances market.