Introduction

In the global consumer landscape, the collectibles market has been gaining significant importance. It attracts a wide range of consumers who are passionate about unique and rare items. TikTok, with its massive user base and engaging content format, has unique advantages in the US market. It provides a platform for collectors to showcase their finds, connect with like-minded individuals, and even conduct business. This has led to a growing presence of the collectibles market on TikTok, making it an interesting area to analyze.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the collectibles market in the US has been experiencing steady growth. The market size has been expanding as more people are getting involved in collecting various items such as sports memorabilia, trading cards, and rare books. Consumer demand changes have also been notable, with a shift towards more digital and limited-edition collectibles. The growth trends suggest that the market is likely to continue to expand in the coming weeks and months, driven by the increasing popularity of collecting as a hobby and the ease of access to collectibles on platforms like TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 06 week period 2025/02/09 - 2025/02/15, the collectibles category showed diverse sales performance. Some of the top-selling products included "PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET" with 5191 units sold and a GMV of $124,600, showing a 28.71% GMV growth quarter-on-quarter. Another popular item was "Pokémon KING OF THE HILL Booster Pack" with 1522 units sold and a GMV of $131,900, having an 11.46% GMV growth qoq. The reasons behind their popularity vary. For example, the autographed helmet likely appeals to sports fans who want a unique piece of memorabilia, while the Pokémon booster pack is popular among collectors of trading cards due to the brand's widespread appeal and the excitement of potentially getting rare cards. Overall, the sales growth in the collectibles category indicates a healthy and growing market on TikTok.

Brand Case Analysis of the Specific Category

Several stores and brands stood out in the collectibles market on TikTok during this period. For instance, Calipokehouse had a GMV of $225,100 with 3177 units sold, showing a 21.03% GMV growth qoq. They likely achieved this success through effective marketing strategies such as showcasing their unique collectibles in engaging TikTok videos. Crippen Rippen also had a notable performance with a GMV of $197,500 and 1914 units sold, with a 19.52% GMV growth qoq. Their approach might involve building a community of collectors on TikTok by interacting with users through comments and live streams. These top-performing brands and stores not only contribute to the sales volume but also influence the overall trends in the collectibles market on TikTok in the US.

Conclusion

Overall, the collectibles market on TikTok in the US during the 06 week period showed promising trends. The sales of various collectibles were on the rise, with some products and stores achieving significant growth. For cross-border merchants looking to enter this market, it is advisable to focus on unique and popular collectibles, engage with the TikTok community through creative content, and build a strong brand presence. Looking ahead, the market is expected to continue growing as more collectors join TikTok and the platform further expands its e-commerce capabilities for the collectibles category.