Introduction

The home appliances market plays a crucial role in the global consumer landscape. With the increasing demand for convenience and comfort in daily life, consumers are constantly seeking innovative and efficient home appliances. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach and engaging content format that allows brands and merchants to showcase their home appliances products in an appealing way, connecting with a large and diverse audience.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the home appliances market in the US has been experiencing significant growth in recent years. The market size has been expanding steadily, driven by factors such as population growth, rising living standards, and the increasing trend of home improvement. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, smart, and multi-functional appliances. This shift in demand is reflected in the product offerings available on various platforms, including TikTok.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the home appliances category showed diverse sales performance. The top-selling products included the Eureka Cordless Wet Dry One Hard Floor Cleaner with Self System, which had a remarkable sales growth of 673.57% with 3,447 units sold and a GMV of $532,200. Another popular product was the Phueut Pressurized Handheld Multi-Surface Natural Steam Cleaner with 12 pcs Replacement Parts, which sold 5,364 units with a GMV of $222,300 despite a 19.23% GMV change qoq. The reasons behind their popularity could be attributed to their innovative features, such as cordless convenience in the case of the Eureka cleaner and the multi-purpose functionality of the Phueut steam cleaner. These products effectively meet the consumers' needs for efficient and versatile home cleaning appliances.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the home appliances market on TikTok during this period, EurekaUS stood out with a GMV of $440,700 and a significant 350.6% GMV qoq growth. They sold 2,947 units with an average price of $149.54. Their success could be due to their effective marketing strategies on TikTok, perhaps highlighting the unique features of their products through engaging video content. Another notable brand was Homeika, which had a GMV of $149,500, although it experienced a -47.63% GMV qoq decline. They sold 1,519 units with an average price of $98.40. Despite the decline, their presence on TikTok still indicates their attempt to reach a wide audience and compete in the market.

Conclusion

Overall, the home appliances market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 presented a mix of growth and challenges. The top-selling products and brands demonstrated the potential for success through innovative offerings and effective marketing on the platform. For cross-border merchants, it is advisable to focus on highlighting the unique features and benefits of their home appliances products, leveraging TikTok's engaging video format to reach a wider audience. Looking ahead, the market is likely to continue evolving with increasing competition, and merchants will need to stay updated on consumer trends and adapt their strategies accordingly to maintain a competitive edge.