Introduction

The Literature & Art market has always held a significant place in the global consumer landscape. It not only enriches people's spiritual world but also reflects the cultural trends of different eras. With the rapid development of digital platforms, TikTok has emerged as a powerful force in promoting various products, especially in the US market. Its unique short-video format and vast user base provide an excellent opportunity for the Literature & Art market to reach a wider audience, enabling artists, authors, and related businesses to showcase their works and products in a more engaging way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Literature & Art market in the US has been experiencing certain changes. The market size has shown fluctuations, influenced by various factors such as changing consumer preferences and economic conditions. In recent times, there has been a growing trend towards digital and interactive forms of literature and art, with consumers showing more interest in e-books, online art exhibitions, and virtual cultural events. This shift is also reflected in the sales patterns on platforms like TikTok, where products that offer unique digital experiences or can be easily shared online tend to gain more popularity.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 05, the sales performance of the Literature & Art category presented a mixed picture. The total GMV Gross Merchandise Volume for the week was $269,400, showing a significant quarter-on-quarter QoQ decline of 38.13%. The sold count also decreased by 36.85% to 9,675. However, several products managed to stand out.

The top-selling product was "The Good and Beautiful Bible Study - Volume 1: Exploring Biblical Stories and Their Impact on Our Lives" with a sold count of 1,028 and a GMV of $31,300, although it experienced a 15.4% QoQ decrease in GMV. Another notable product was "The Tears That Taught Me" with 1,013 units sold and a GMV of $14,200, showing an impressive 112.54% QoQ growth in GMV. The popularity of these products can be attributed to various factors such as their engaging content, effective marketing on TikTok, and the ability to resonate with the target audience's interests and needs.

Brand Case Analysis of the Specific Category

Several brands and stores in the Literature & Art market on TikTok US during week 05 demonstrated notable performance.

Alabaster Co had a GMV of $37,100, but unfortunately, it faced a significant QoQ decline of 50.03% with a sold count of 1,211. Their average price per item was $30.63. Evry Jewels, on the other hand, showed remarkable growth with a GMV of $18,100 and a staggering 9340.39% QoQ increase in GMV, selling 584 units. Their average price was $31.04.

Melanie Martins had a GMV of $16,200 with a 29.05% QoQ decrease and sold 267 units. Hear Your Story had a GMV of $1,410,000 with a 44.16% QoQ decline and sold 1,008 units. These brands' performance was influenced by their marketing strategies, the quality and uniqueness of their products, and their ability to engage with the TikTok user community.

Conclusion

Overall, the Literature & Art market on TikTok in the US during week 05 presented both challenges and opportunities. The decline in overall GMV and sold count indicates a need for businesses to reevaluate their marketing and product strategies. However, the success of some individual products and brands shows that with the right approach, it is possible to thrive in this competitive market.

For cross-border merchants, it is recommended to focus on creating engaging content that can quickly capture the attention of TikTok users. They should also closely monitor market trends and adapt their product offerings accordingly. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on digital and interactive experiences. Merchants who can stay ahead of these trends and leverage the power of TikTok's platform will be well-positioned to succeed in the future Literature & Art market on TikTok US.