Introduction

In the global consumer landscape, the DIY market has been gaining significant importance. Consumers are increasingly inclined towards creating and customizing products on their own, driven by the desire for unique items and the satisfaction of hands-on creation. TikTok, with its massive user base and engaging content format, has emerged as a powerful platform in the US. It offers DIY enthusiasts a space to showcase their creations, discover new DIY ideas, and connect with like-minded individuals. This unique advantage of TikTok has been fueling the growth of the DIY market within the region.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the DIY market in the US has been experiencing steady growth. The market size has been expanding as more consumers embrace the DIY culture. Growth trends indicate a continuous upward trajectory, with an increasing number of people showing interest in various DIY projects. Consumer demand changes have also been notable, with a shift towards more personalized and creative DIY products. This is evident from the diverse range of DIY items being sold and the growing popularity of DIY-related content on social media platforms like TikTok.

Sales Situation of the Specific Category

Analyzing the sales performance of the DIY category on TikTok Shop in the US during Week 05 2025/02/02 - 2025/02/08, we observe some interesting patterns. The GMV Gross Merchandise Volume for the DIY category was $355,500. However, it experienced a significant quarter-on-quarter QoQ decline of 32.73%. The sold count was 24,500, with a QoQ decrease of 40.91%.

Looking at the top-selling products, the Luna Bean Hand Casting Kit - Valentines Day Gifts for Her Wife Him Men Husband, Engagement Gifts for Couples Anniversary Wedding Bridal Shower, Mom Kids Valentine’s Girlfriend Boyfriend Hand Molding emerged as a popular choice, with 3,448 units sold and a GMV of $155,100, showing a QoQ growth of 18.97%. Another notable product was the Anywise Air DIY Clay, Air Dry Clay 12 Boxes, Soft & Ultra Light, Safe & Non-Toxic, DIY Craft Easy to Use with Accessories and Tutorials diy craft, which had 1,248 units sold and a GMV of $64,700, with an impressive QoQ growth of 243.05%.

The popularity of these products can be attributed to various factors. The Luna Bean Hand Casting Kit likely appealed to consumers looking for unique and personalized Valentine's Day or special occasion gifts. The Anywise Air DIY Clay, on the other hand, offered an easy and fun DIY experience, along with the convenience of coming with accessories and tutorials, making it attractive to both beginners and experienced DIY enthusiasts.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the DIY market on TikTok during Week 05, Luna Bean had a GMV of $71,400 with a QoQ decline of 45.36% and sold 1,589 units. McKeanAndCo, however, showed remarkable growth with a GMV of $49,600 and a QoQ increase of 113.23%, selling 406 units.

Luna Bean's sales metrics might have been affected by factors such as competition or changes in consumer preferences. McKeanAndCo's success could be due to its effective marketing strategies, unique product offerings, or strong engagement with the TikTok community. For example, they might have been running engaging TikTok campaigns, collaborating with popular video bloggers, or offering exclusive deals to attract customers.

Conclusion

Overall, the DIY market situation on TikTok in the US during Week 05 had its ups and downs. While some products and brands experienced growth, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product uniqueness, engage with the TikTok community through creative content, and stay updated on consumer trends. Looking ahead, the DIY market on TikTok is expected to continue evolving, with potential for further growth as more consumers seek out personalized and creative DIY experiences.