Introduction

In the global consumer landscape, the Car Washing & Maintenance market has been steadily growing in importance. With the increasing number of vehicle owners, the demand for quality car care products and services has surged. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, allowing businesses in the Car Washing & Maintenance sector to showcase their products and engage with potential customers in an innovative and engaging way.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Car Washing & Maintenance market in the US is a significant segment. The market size has been expanding over the years, driven by factors such as the growth in the automotive industry and the rising awareness of vehicle maintenance. Consumer demand has also been evolving, with a greater emphasis on convenience, quality, and eco-friendly products. For instance, there is an increasing preference for waterless car wash solutions and high-performance cleaning agents. The market trends indicate a continuous growth potential, especially with the integration of digital platforms like TikTok for marketing and sales.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week of 2025 2025/02/02 - 2025/02/08, the Car Washing & Maintenance category had a Gross Merchandise Volume GMV of $482,300. However, it experienced a quarter-on-quarter QoQ decline of 33.29%. The total sold count was 19,900, with a QoQ decrease of 38.75%. Among the top-selling products, the "Windshield Cleaner Tool, Microfiber Car Window Cleaning Tool with Extendable Handle & 2 Cloth Pad Head, Auto Interior Exterior Glass Wiper Car Glass Cleaner Kit" had a sold count of 2,151 and a GMV of $10,200 with a QoQ decline of 14.47%. On the other hand, the "MAD ACID - Heavy Duty Wheel, Rust, And Water Spot Cleaner" had a sold count of 1,847 and a GMV of $142,100 with a QoQ increase of 20.69%. The popularity of these products can be attributed to factors such as their effectiveness, brand reputation, and the way they are presented on TikTok. For example, products with visually appealing demonstrations in videos tend to attract more customers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Car Washing & Maintenance market on TikTok during this period. For instance, MAD DETAILING had a GMV of $156,800 with a QoQ decline of 15.37% and a sold count of 2,214. Their average price per item was $70.82, and they had a sold count ratio of 32.51%. Blackline Car Care had a GMV of $76,600 with a QoQ decline of 13.18% and a sold count of 2,704. Their average price was $28.34 and the sold count ratio was 15.89%. These brands likely employed different strategies. MAD DETAILING might focus on promoting high-quality, premium products to a niche customer base, while Blackline Car Care could be targeting a broader audience with more affordable yet reliable car care items. Their presence on TikTok allowed them to reach a wide range of potential customers through engaging video content and influencer collaborations.

Conclusion

Overall, the Car Washing & Maintenance market on TikTok in the US during the 05 week of 2025 showed a mixed performance. While some products and brands experienced growth, others faced declines. For cross-border merchants looking to enter or expand in this market, it is crucial to focus on product quality, effective marketing strategies on TikTok, and understanding the evolving consumer preferences. Future market development trends suggest that the integration of new technologies in car care products and more engaging video content on TikTok will play a significant role in driving sales. Merchants should also keep an eye on emerging trends such as the demand for sustainable car care solutions and adapt their offerings accordingly.