Introduction

The market for car interior accessories has been steadily growing in the global consumer landscape. With the increasing number of vehicle owners and their desire to personalize and enhance their driving experience, this category has become a significant segment. TikTok, in the US, has emerged as a powerful platform with unique advantages for promoting and selling such products. Its vast user base and engaging video content format allow brands and merchants to showcase their car interior accessories in an appealing and interactive way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the car interior accessories market in the US has witnessed substantial growth in recent years. The market size has been expanding steadily, driven by factors such as the continuous growth of the automotive industry and the rising consumer demand for comfort and aesthetics inside their vehicles. Consumers are increasingly looking for accessories that not only add functionality but also reflect their personal style. Trends show that there is a growing preference for innovative and multi-functional products, such as phone holders with advanced features and long-lasting air fresheners. The market is also influenced by seasonal and fashion trends, with certain accessories becoming more popular during specific times of the year.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of car interior accessories presented some interesting patterns. The total GMV Gross Merchandise Volume for this category was $562,300. However, it experienced a significant quarter-on-quarter QoQ decline of -45.41%. The sold count was 57,600, also showing a QoQ decrease of -46.15%.

Among the top-selling products, the "Scented Car Air Freshener - Long Lasting Car Diffuser - Last 60+ Days" had a sold count of 10,100 and a GMV of $54,400, with a relatively small QoQ decline of -2.85%. The "360 Degree Rotation Dashboard Car Phone Holder - Multifunctional One Hand Operation Clip Design Phone Mount Suitable 4-7 inch phones - Car accessories" sold 6,719 units and had a GMV of $87,300, but faced a steeper QoQ decline of -42.45%. The "Carpet Freshener/Upholstery Deodorizer 16 oz. deodorizer" sold 4,381 units with a GMV of $30,600 and showed a positive growth of 12.33% QoQ.

The popularity and growth patterns of these products can be attributed to various factors. The scented air fresheners are in demand due to their ability to keep the car smelling fresh for an extended period, which is highly valued by consumers. Phone holders with convenient features like 360-degree rotation and easy one-hand operation are popular as they enhance the functionality and convenience of using mobile phones while driving. The growth of the carpet freshener might be due to its effectiveness in eliminating odors from car interiors, especially during the winter months when cars are more likely to have a musty smell.

Brand Case Analysis of the Specific Category

Several brands and stores performed well in the car interior accessories market on TikTok during the specified week.

FUDUOO had a GMV of $60,800 with a significant QoQ decline of -64.69% and a sold count of 4,730. CE Craft Company achieved a GMV of $45,100 with a QoQ decline of -45.29% and sold 7,700 units. JOYTUTUS had a GMV of $28,700 with a QoQ decline of -50.98% and sold 1,283 units.

OmotonTechUS, on the other hand, stood out with a remarkable GMV growth of 292.25% QoQ, reaching $17,800 with a sold count of 1,114. Their success might be attributed to their innovative product offerings, effective marketing strategies on TikTok, or perhaps a combination of both. They could be leveraging engaging video content to showcase the unique features of their products, thereby attracting more customers and driving sales.

Conclusion

Overall, the car interior accessories market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed picture. While some products and brands experienced growth, the category as a whole faced a significant QoQ decline in both GMV and sold count. For cross-border merchants, it is crucial to closely monitor these trends and adapt their strategies accordingly. They should focus on promoting products with unique features and high consumer appeal, such as those that offer enhanced functionality or long-lasting freshness. Leveraging engaging video content on TikTok to showcase products effectively can also help boost sales. Looking ahead, the market is likely to continue evolving, with trends such as increased demand for sustainable and smart car interior accessories expected to gain momentum.