Introduction

The Fresh & Frozen Food market has been playing a crucial role in the global consumer landscape. With the increasing focus on convenience and diverse food choices, consumers are constantly seeking fresh and frozen food products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a large number of users, enabling businesses to showcase their fresh and frozen food offerings in an engaging and creative way, thus influencing consumer purchasing decisions.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Fresh & Frozen Food market in the US has been experiencing significant changes. The market size has been fluctuating, influenced by various factors such as consumer preferences, economic conditions, and competition. In recent times, there has been a growing trend towards healthier and more convenient food options within this category. Consumer demand for fresh and frozen fruits, vegetables, ready-to-eat meals, and specialty food items has been on the rise. This shift in demand is also reflected in the growth trends, with some segments showing rapid expansion while others face challenges.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of the Fresh & Frozen Food category presented a mixed picture. The overall GMV Gross Merchandise Volume for this category was $3.13 million, with a quarter-on-quarter QoQ decrease of 29.81%. The sold count was 2900, showing a 4.95% QoQ decline. However, some products managed to stand out.

For instance, "The Original Super Donut Super Bakery 4/10 Count 2.25oz" had a sold count of 1583, generating a GMV of $6545.52 with a 37.56% QoQ increase in GMV. Another popular product, "6 Pack Nostalgic School Bakery Original Donuts, Buns, Donut Holes, Snacks, Cakes and more", had a sold count of 588 and a GMV of $3540.12 with a 0.84% QoQ increase. "Junior’s Cheesecake MRE LITE Protein Powder No Whey, 24g Protein, 4g Carbs" also performed well with a sold count of 478 and a GMV of $10,100 with a 46.18% QoQ increase. The popularity of these products can be attributed to factors such as unique packaging, appealing flavors, and effective marketing on TikTok.

Brand Case Analysis of the Specific Category

Several brands and stores in the Fresh & Frozen Food market on TikTok US demonstrated notable performance during the analyzed week.

"Ammo Can Man" had a GMV of $8508.5 with a QoQ decrease of 26.99% and a sold count of 221. "Goody’s" on the other hand, achieved a GMV of $6425.26 with a 25.96% QoQ increase and a sold count of 1474. "REDCON1 Shop" had a GMV of $4462.65 with a 35.47% QoQ decrease and a sold count of 211.

Goody’s success could be due to its ability to offer a diverse range of fresh and frozen food products at competitive prices and effectively engage with customers through TikTok content. Ammo Can Man might need to reevaluate its marketing strategies considering the QoQ decline, while REDCON1 Shop could focus on improving product visibility and customer engagement to boost sales.

Conclusion

Overall, the Fresh & Frozen Food market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a complex situation. While some products and brands managed to achieve growth, others faced challenges. For cross-border merchants, it is crucial to closely monitor market trends, focus on product quality and uniqueness, and leverage effective marketing strategies on TikTok. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on healthy and convenient food options. Merchants should be prepared to adapt to these changes to stay competitive in the TikTok US Fresh & Frozen Food market.