Gloda Insights: TikTok US Weekly Phone Accessories Market Trend Analysis
US Phone Accessories E-commerce Market Trends
2025-02-17 11:26:52 released 25
Introduction
In the global consumer landscape, the Phone Accessories market has been playing a crucial role. With the continuous development of mobile technology, the demand for various phone accessories such as chargers, screen protectors, and power banks has been on the rise. TikTok, as a popular social media platform in the US, offers unique advantages for promoting and selling phone accessories. Its vast user base and engaging video content provide excellent opportunities for merchants to showcase their products and reach a wide range of consumers.Category Market Overview
The Phone Accessories market in the US has witnessed significant growth in recent years. According to authoritative websites and media outlets, the market size has been expanding steadily, driven by factors such as the increasing penetration of smartphones and the growing awareness of consumers about protecting and enhancing their mobile devices. Consumer demand for phone accessories has also been evolving, with a greater emphasis on functionality, quality, and aesthetics. For example, fast-charging cables and high-quality screen protectors have become highly sought-after products.Sales Situation of the Specific Category
On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Phone Accessories showed diverse trends. The total GMV for this category was $174.06 million, with a quarter-on-quarter QoQ decrease of 37.28%. The sold count was 143,200, also experiencing a QoQ decline of 38.59%. Among the top-selling products, the "240W 4-in-1 USB-C Cable, PD 5A Fast Charging, Data Sync, USB-A, Type-C, Lightning, Aluminum, Compatible with iPhone 16/15, iPad, Samsung, Laptops" had a sold count of 10,700 and a GMV of $57,400, with a QoQ decrease of 4.05%. The "MAGIC JOHN Screen Protector 2 Pack for iPhone, Samsung, and Google – Clear & Privacy Protection, Fingerprint Resistant, Dust-Free, Bubble-Free" sold 10,300 units and achieved a GMV of $110,400, showing a QoQ growth of 20.74%. The popularity of these products can be attributed to their features that meet the common needs of smartphone users, such as fast charging capabilities and reliable protection. The growth patterns vary depending on factors like competition, marketing efforts, and product innovation.Brand Case Analysis of the Specific Category
Several brands and stores performed well in the Phone Accessories market on TikTok during the specified week. For example, BLAVOR ENERGY had a GMV of $200,500 with a QoQ decrease of 18.33% and a sold count of 8,210. gncwarehouse achieved a GMV of $127,400 with a significant QoQ growth of 52.92% and a sold count of 3,189. BLAVOR ENERGY's sales metrics suggest that it has a relatively stable customer base, although it faced a slight decline in sales during this period. gncwarehouse's strong growth might be due to its effective marketing strategies, such as promoting its products through engaging TikTok videos and collaborating with popular video bloggers. These brands' business activities have had an impact on the Phone Accessories market in the US, influencing consumer choices and market competition.Conclusion
Overall, the Phone Accessories market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 presented a mixed picture. While some products and brands showed growth, others faced declines. For cross-border merchants, it is recommended to focus on product innovation to meet the evolving consumer demands, such as developing more efficient charging solutions and durable protection products. Additionally, leveraging TikTok's marketing channels effectively by collaborating with video bloggers and creating engaging content can help increase brand awareness and drive sales. Looking ahead, the market is likely to continue evolving, with trends such as the increasing demand for wireless charging accessories and more personalized phone cases expected to gain momentum.More recommendations
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