Introduction

In the global consumer landscape, the Luggage & Travel Bags market plays a crucial role. With the increasing popularity of travel and the need for convenient and stylish luggage solutions, this category has witnessed continuous growth. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It provides a vast reach to a diverse audience, enabling brands and merchants to showcase their luggage and travel bags products in an engaging and creative manner, thus influencing consumer purchasing decisions.

Category Market Overview

According to various authoritative websites and media outlets, the Luggage & Travel Bags market in the US has been experiencing significant changes. The market size has been fluctuating, influenced by factors such as travel trends, economic conditions, and consumer preferences. In recent times, there has been a growing demand for lightweight, durable, and multi-functional luggage. Consumers are also increasingly looking for bags with unique designs and added features like RFID blocking and wet/dry separation. The growth trends show a mix of steady growth in some segments and decline in others, depending on how well products align with the evolving consumer needs.

Sales Situation of the Specific Category

On TikTok Shop in the US during week 5 of 2025, the sales performance of Luggage & Travel Bags presented an interesting picture. The overall GMV Gross Merchandise Volume for this category was $383,800, with a significant quarter-on-quarter QoQ decline of -45.51%. The sold count was 9,744, also showing a QoQ decrease of -47.47%.

Looking at the top-selling products, the "6 Pack Social Security Card Protector/Medicare Card Protector Sleeve/Social Security Card Holder/Credit Card Sleeves/Protective case for Drivers License、Credit Card 、SSN Card，3.8x2.32in." had a sold count of 1,348 and a GMV of $17,300 with a -3.11% QoQ change in GMV. The "LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack with 3 Packing Cubes and Laptop Compartment - Personal Item, TSA-Friendly, Airline Approved Travel Bag for Hiking, Overnight, Weekend,Gift for Valentine's Day" sold 1,316 units with a GMV of $75,000 and a -3.32% QoQ GMV change. The "Luggage Set 4 Piece,Expandable PC + ABS Zipper Suitcase for 24"&28" Hardside Suitcase with Durable Spinner Wheels, TSA Lock" had a strong performance with 741 units sold, a GMV of $86,000, and a remarkable 58.99% QoQ GMV increase.

The popularity and growth patterns of these products can be attributed to various factors. The card protectors likely appeal to consumers' need for safeguarding important documents during travel. The LOVEVOOK backpack's features like being TSA-friendly and having packing cubes make it convenient for travelers. The luggage set's expandability, durable wheels, and TSA lock are attractive features that meet the practical requirements of travelers.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Luggage & Travel Bags market on TikTok in the US during this period, Doveic had a GMV of $109,900 with a -49.05% QoQ decline, selling 916 units. Lovevook Bags had a GMV of $62,500 with a -48.32% QoQ decline and sold 1,175 units. UUH had a GMV of $45,300 with a -25.82% QoQ decline and sold 386 units.

Doveic, despite the decline, might have had a loyal customer base initially attracted by its product quality or unique designs. However, factors like increased competition or changes in marketing strategies could have led to the QoQ drop. Lovevook Bags, with its range of travel backpacks, may need to reevaluate its marketing approach to regain growth momentum. UUH, known for its luggage sets, could focus on highlighting the unique features of its products more effectively to boost sales further.

Conclusion

Overall, the Luggage & Travel Bags market on TikTok in the US during week 5 of 2025 showed a mixed picture. While some products and brands experienced declines, others had notable growth. For cross-border merchants, it is crucial to closely monitor market trends and consumer preferences. They should focus on highlighting the unique features and practical benefits of their products, such as durability, functionality, and style. Additionally, leveraging TikTok's marketing capabilities effectively, through engaging videos and collaborations with video bloggers, can help increase brand visibility and drive sales. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainable and innovative luggage solutions to meet the changing demands of travelers.