Introduction

In the global consumer landscape, the Shoe Accessories market has been gaining significant importance. With the increasing focus on personal style and comfort in footwear, consumers are constantly seeking innovative and functional shoe accessories. TikTok, in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their Shoe Accessories in a highly engaging and visual manner, reaching a vast and diverse audience of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites and media outlets, the Shoe Accessories market in the US has been experiencing notable trends. The market size has been showing fluctuations, influenced by various factors such as changing fashion trends and consumer preferences. In recent times, there has been a growing demand for comfort-enhancing accessories like insoles and heel cushions. Growth trends have also been affected by the economic situation and competition within the market. Consumers are now more conscious about the quality and functionality of shoe accessories, leading to changes in their purchasing behavior.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Shoe Accessories presented an interesting picture. The total GMV Gross Merchandise Volume for Shoe Accessories was $4.68 million. However, it experienced a significant quarter-on-quarter QoQ decline of -48.61%. The sold count was 5740, also showing a QoQ decrease of -49.11%.

Looking at the top-selling products, the "LaceLinks High-Quality Flat Elastic Shoelaces - Ideal for Dress, Sports, and High Tops for Superior Comfort and Style" sold 870 units, generating a GMV of $9466.98 with a QoQ change of -2.63%. Another popular product, the "Bunion Reliever Comfortable and durable Bunion Support for Walking, Running, Hiking Shoes" sold 758 units with a GMV of $6579.65 and a QoQ decline of -15.19%.

The popularity and growth patterns of these products can be attributed to factors such as their quality, functionality, and how effectively they are presented on TikTok. For example, products that offer unique features like shock absorption or anti-slip properties tend to attract more customers. Additionally, those that are marketed with engaging videos and appealing visuals on the platform have a better chance of standing out and driving sales.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the Shoe Accessories market on TikTok in the US during the specified week, several stand out. For instance, "Lace.Links" had a GMV of $6521.9 with a QoQ decline of -44.28% and sold 609 units. Their average price per unit was $10.71, and they had a sold count ratio of 13.92%. They likely rely on their brand reputation and the quality of their products, such as their high-quality shoelaces, to drive sales.

"Well Nova" on the other hand, had a GMV of $5487.5 with a QoQ increase of 22.23% and sold 250 units. With an average price of $21.95 and a sold count ratio of 11.71%, they might be focusing on effective marketing strategies on TikTok, perhaps through engaging video content that showcases the benefits of their products.

These brands and stores engage in various business activities on TikTok, from creating informative and entertaining videos about their products to collaborating with influencers. Their influence within the US market is determined by their ability to connect with the target audience, build brand awareness, and ultimately drive sales.

Conclusion

Overall, the Shoe Accessories market situation on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed both challenges and opportunities. The decline in GMV and sold count QoQ indicates a need for merchants to reevaluate their marketing and product strategies. However, the success of some brands like Well Nova also demonstrates that with the right approach, growth is possible.

For cross-border merchants, actionable recommendations include focusing on product quality and functionality, creating engaging video content to showcase products, and collaborating with relevant influencers. Looking ahead, the market is likely to continue evolving, with trends such as increased demand for sustainable and technologically advanced shoe accessories expected to emerge. Merchants need to stay updated and adapt to these changes to succeed in the competitive TikTok US Shoe Accessories market.