Introduction

In the global consumer landscape, the men's shoes market holds significant importance. It is a constantly evolving sector with diverse consumer demands. With the rise of digital platforms, TikTok has emerged as a powerful medium, especially in the US market. TikTok offers unique advantages such as a vast user base, engaging content formats, and the ability to target specific demographics, making it an ideal platform for promoting men's shoes and reaching potential customers.

Category Market Overview

According to recent data and information sourced from authoritative websites, the men's shoes market in the US has been experiencing various trends. The market size has shown fluctuations, influenced by factors like changing fashion trends, economic conditions, and consumer preferences. Growth trends have been inconsistent, with some periods of rapid expansion and others of slower growth. Consumer demand for men's shoes has also been changing, with an increasing focus on comfort, style, and functionality. For instance, there has been a growing demand for athletic shoes that can be used for both exercise and daily wear, as well as for stylish casual shoes suitable for different occasions.

Sales Situation of the Specific Category

On TikTok Shop in the US during the 05 week, the sales performance of men's shoes presented an interesting picture. The overall GMV Gross Merchandise Volume for men's shoes was $563,900. However, it showed a significant quarter-on-quarter QoQ decline of -47.13%. The sold count was 17,500, with a QoQ decrease of -48.34%.

Looking at the top-selling products, the "Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button, Contrast Mesh Work Shoes, for Outdoor Work, Footwear, Shoes for Healthcare Workers, Fall Outfits, Fall Freshness" had a sold count of 3,795 and a GMV of $119,900, with a QoQ growth of 8.46%. Another popular product was the "Men's Running Shoes Blade Tennis Walking Fashion Sneakers Breathable NonSlip Gym Sports Work Trainers, Sporty Lightweight Breathable Running Shoes For Exercise & Daily Wear Footwear Runner Training Closed Athletic Boy Casual Comfort" which had a sold count of 830 and a GMV of $18,600, with an impressive QoQ growth of 140.66%.

The popularity and growth patterns of these products can be attributed to several factors. The safety shoes likely appealed to those in need of reliable footwear for work or outdoor activities, while the running shoes' combination of style, comfort, and functionality made them attractive to a wide range of consumers, especially those engaged in sports or regular exercise.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the men's shoes market on TikTok during the 05 week, NBQR had a GMV of $75,500 with a QoQ decline of -33.63% and a sold count of 2,407. DREAM PAIRS had a GMV of $33,100 with a QoQ decline of -23.66% and a sold count of 655. Crocs, a well-known brand, had a GMV of $26,500 with a significant QoQ decline of -80.42% and a sold count of 521.

NBQR's sales metrics suggest that despite the QoQ decline, it still managed to maintain a relatively high volume of sales. DREAM PAIRS' performance indicates a need to address the downward trend to regain growth. Crocs' large QoQ decline might be due to factors such as changing market preferences or increased competition. Each brand likely employs different strategies, such as marketing through engaging TikTok videos, collaborating with influencers, or offering exclusive deals to attract customers.

Conclusion

Overall, the men's shoes market on TikTok in the US during the 05 week showed a mixed picture. While some products and brands experienced growth, others faced declines. For cross-border merchants, it is crucial to closely monitor market trends, understand consumer preferences, and adapt their strategies accordingly. Future market development trends may see a continued emphasis on comfort and style, as well as an increased use of digital marketing strategies on platforms like TikTok to reach a wider audience. Merchants should focus on highlighting the unique features of their products, collaborating with popular video bloggers, and offering competitive prices to stay competitive in this dynamic market.