Introduction

In the global consumer landscape, the Garden Supplies market has been playing an increasingly important role. With the growing interest in gardening and outdoor activities, consumers are constantly seeking high-quality garden supplies. TikTok, as a popular social media platform, has unique advantages in the US market. It provides a vast and engaging space for both consumers and merchants to interact, making it an ideal platform to showcase and sell garden supplies.

Category Market Overview

The Garden Supplies market in the US has witnessed significant growth in recent years. According to authoritative sources, the market size has been expanding steadily, driven by factors such as increased home gardening trends and a greater focus on outdoor aesthetics. Consumer demand for garden supplies has also been evolving, with a growing preference for innovative and sustainable products. For instance, there is a rising demand for organic fertilizers and water-saving irrigation systems.

Sales Situation of the Specific Category

On TikTok Shop in the US during Week 05, the Garden Supplies category showed diverse sales performance. The GMV Gross Merchandise Volume for the category was $540,600, with a quarter-on-quarter QoQ decrease of 22.32%. The sold count was 27,800, experiencing a QoQ decline of 32.81%.

Among the top-selling products, "10 Pcs Mixed Color Bonsai Bowl Lotus Seeds - Exotic Water Lily Flower Plant Seeds for Ornamental Pond and Home Planting" had a sold count of 7,987 and a GMV of $39,800 with a QoQ decrease of 13.11%. "Buy 3 For 2 FREE Mixed Color Rose Seeds 1000 seeds, Flowers seeds Easy-to-grow, Climbing Vine Flowering Plants, A burst of color to any garden" sold 2,203 units with a GMV of $25,200 and a significant QoQ increase of 83.89%. The popularity of these products can be attributed to their unique features, such as the exotic nature of the lotus seeds and the attractive offer of the rose seeds.

Brand Case Analysis of the Specific Category

Several brands and stores stood out in the Garden Supplies market on TikTok during Week 05.

The "vevor store" had a GMV of $117,500 with a QoQ increase of 4.15% and a sold count of 1,675. Their average price was $70.17, indicating a focus on higher-end garden supply products. The store likely achieved this growth through effective marketing strategies and a strong product lineup.

On the other hand, "EZGarden&Seed" had a GMV of $30,000 with a QoQ decrease of 41.52% and a sold count of 6,169. Their average price was relatively low at $4.87, suggesting a strategy focused on high-volume, lower-priced items. However, they may need to reevaluate their marketing and product offerings to reverse the downward trend.

Conclusion

Overall, the Garden Supplies market on TikTok in the US during Week 05 presented a mixed picture. While some products and brands experienced growth, others faced challenges. For cross-border merchants, it is crucial to understand these market dynamics. They should focus on offering unique and high-quality products, leveraging TikTok's marketing channels effectively, and adapting to changing consumer demands. Looking ahead, the market is likely to continue evolving, with an increasing emphasis on sustainability and innovation. Merchants who can stay ahead of these trends will be well-positioned to succeed in the Garden Supplies market on TikTok.