Introduction

The hardware market has always been an important part of the global consumer landscape. With the continuous development of technology and the increasing demand for home improvement and various DIY projects, the hardware market has shown a trend of continuous expansion. In the United States, consumers have a high demand for various hardware products, whether it is for home repairs, renovations, or personal creative projects. TikTok, as a popular social media platform in the US, has unique advantages in promoting the hardware market. Its huge user base and powerful content dissemination ability enable hardware products to quickly reach a large number of potential consumers, providing a new opportunity for hardware merchants to expand their business.

Category Market Overview

According to the latest information from authoritative websites and media outlets, the hardware market in the US has maintained a certain scale. In recent years, with the improvement of living standards and the popularization of DIY culture, the market has shown a growth trend. Consumer demand for hardware products is also changing. They are not only satisfied with the basic functions of products but also pay more attention to product quality, design, and convenience. For example, smart hardware products that can be connected to mobile phones and controlled remotely are becoming more and more popular. Combining with the existing data, we can see that the hardware market on TikTok in the US is also gradually emerging, attracting more and more merchants and consumers.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of the hardware category showed some characteristics. The GMV of the hardware category was $204,900, with a quarter-on-quarter decrease of 34.88%. The sold count was 12,000, with a quarter-on-quarter decrease of 38.96%. Among the top-selling products, the "Silicone Gap-Seal for Fall, Easy-Clean & Oil-Resistant Countertop & Stove Gap-Cover, Waterproof & Heatproof Gap-Seal for Kitchen, Birthday Gifts, Grocery List Ideas" sold 1,927 units, with a GMV of $3,738.38 and a quarter-on-quarter decrease of 24.67%. The "100 PCS Car Clip Retainer Auto Fasteners Push Trim Bumper Plastic Rivets Clips Kit With Rivet Remover Push Pin Set Door Trim Panel Fender Clips" sold 1,590 units, with a GMV of $9,151.3 and a quarter-on-quarter decrease of 5.31%. The popularity of these products may be due to their practicality and wide application scenarios. For example, the silicone gap-seal can effectively solve the problem of kitchen countertop and stove gap sealing, which is very popular among housewives. The car clip retainer kit is also very useful for car owners to repair and maintain their cars.

Brand Case Analysis of the Specific Category

Among the top-performing brands or stores in the hardware market on TikTok in the US during the week of 2025/02/02 - 2025/02/08, Rhino USA had a GMV of $40,300, with a quarter-on-quarter decrease of 5.07% and sold 615 units. Vevor store had a GMV of $21,800, with a quarter-on-quarter decrease of 27.7% and sold 397 units. SEVENGREEN had a GMV of $13,600, with a quarter-on-quarter increase of 18.75% and sold 585 units. TEEHO had a GMV of $11,000, with a quarter-on-quarter increase of 18.89% and sold 279 units. These brands have different sales strategies. For example, Rhino USA may focus on high-quality and high-priced products, targeting customers who are willing to pay more for better quality. Vevor store may rely on a rich product line to meet the diverse needs of consumers. SEVENGREEN and TEEHO may have unique marketing methods to attract more customers and promote sales growth.

Conclusion

Overall, the hardware market situation on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed both challenges and opportunities. The decline in GMV and sold count quarter-on-quarter indicates that the market competition is fierce and merchants need to continuously optimize their products and marketing strategies. For cross-border merchants, it is recommended to pay attention to product quality and design, and combine the characteristics of TikTok to carry out creative marketing activities. Looking ahead, with the continuous development of technology and the increasing popularity of DIY culture, the hardware market on TikTok in the US is expected to continue to grow, and merchants should be prepared to seize new opportunities.