Introduction

The Lights & Lighting market plays a crucial role in the global consumer landscape. With the increasing demand for better illumination in various settings, from outdoor adventures to cozy indoor spaces, this category has witnessed significant growth. TikTok, in the U.S., has emerged as a powerful platform with unique advantages for promoting Lights & Lighting products. Its vast user base and engaging video format allow brands and merchants to showcase their offerings in an innovative and appealing way, reaching a wide range of potential customers.

Category Market Overview

According to the latest data and information sourced from authoritative websites, the Lights & Lighting market in the U.S. has shown interesting trends. The market size has been expanding steadily, driven by factors such as new housing developments, home improvement trends, and the growing popularity of outdoor activities. Consumer demand has also been evolving, with a greater emphasis on energy-efficient, versatile, and aesthetically pleasing lighting solutions. For instance, there has been a notable increase in the demand for smart lighting systems that can be controlled via mobile apps, as well as portable and rechargeable lighting options for on-the-go use.

Sales Situation of the Specific Category

On TikTok Shop in the U.S. during week 05, the Lights & Lighting category had a diverse sales performance. The GMV Gross Merchandise Volume for the week was $708,200, with a significant quarter-on-quarter QoQ decline of -45.21%. The sold count was 35,300, also showing a QoQ decrease of -46.37%. However, some products managed to stand out.

The top-selling product was the "2-in-1 Strong Flashlight Power Bank, Digital display of power, Rechargeable, Zoomable, X4Waterproof, Adjustable Brightness Flash Light for Outdoor, Emergency, Camping Accessories, Fishing Garden Lighting Night security Garage Lighting" with 3,350 units sold and a GMV of $53,400, experiencing a -10.5% QoQ change in GMV. Another popular product was the "Strong Light Flashlight USB Rechargeable with Emergency White Light and Red & Blue Alarm Lights. Waterproof Design for Versatile Use. Ideal for Camping, Mountaineering, Fishing, Garden, Road, and Garage Lighting. The Portable highlumen flashlight for 2024" with 2,251 units sold and a GMV of $20,800, having a -6.3% QoQ GMV change.

The popularity of these products can be attributed to their practical features such as being rechargeable, waterproof, and having adjustable brightness, which are highly desirable for outdoor and emergency lighting needs.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the Lights & Lighting market on TikTok U.S. during week 05, Govee.US had a GMV of $76,400 with a -34.43% QoQ change and sold 1,149 units. Their products, like the "Govee TV Backlight 3 Lite with Fish-Eye Correction Function Sync to TVs, RGBICW Wi-Fi TV LED Backlight with Camera, 4 Colors in 1 Lamp Bead, Voice and APP Control, Adapter" which had a significant GMV contribution, are known for their advanced features and compatibility with smart home setups.

DTONG had a GMV of $48,600 with a -18.44% QoQ change and sold 3,053 units. Their success might be due to offering affordable and basic lighting solutions that appeal to a wide range of consumers. KEPEAK also performed well with a GMV of $23,400 and a relatively small -2.83% QoQ change, selling 809 units. Their product range likely caters to specific niches within the lighting market, perhaps with a focus on certain types of outdoor or indoor lighting applications.

Conclusion

Overall, the Lights & Lighting market on TikTok in the U.S. during week 05 showed a mixed picture. While there were some successful products and brands, the category as a whole faced challenges with declining GMV and sold counts QoQ. For cross-border merchants, it is recommended to focus on product features that are in high demand, such as energy efficiency, portability, and smart functionality. They should also leverage TikTok's video capabilities to showcase their products in an engaging way. Looking ahead, the market is likely to continue evolving with an increasing emphasis on sustainable and innovative lighting solutions, as well as a growing demand for personalized lighting experiences to match different moods and settings.