Introduction

In the global consumer landscape, the Power Tools market holds significant importance. With the increasing trend of DIY projects and professional construction work, the demand for power tools has been on the rise. TikTok, being a popular social media platform in the US, offers a unique advantage for promoting and selling power tools. Its vast user base and engaging video content allow brands and merchants to showcase their products in an innovative and interactive way, reaching a wide range of potential customers.

Category Market Overview

The Power Tools market in the US has witnessed steady growth over the years. According to recent data from authoritative sources, the market size has been expanding due to factors such as the growth of the construction industry, home improvement projects, and the increasing popularity of DIY activities among consumers. Consumer demand has also been evolving, with a greater emphasis on cordless and multi-functional power tools for convenience and versatility. The market is highly competitive, with numerous brands vying for market share, both established players and new entrants.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Power Tools showed interesting trends. The total GMV for the category was $671,900. However, it experienced a significant quarter-on-quarter QoQ decline of 33.15%. The sold count was 17,900, with a QoQ decrease of 39.08%.

Among the top-selling products, the "Turbo Jet Blower,Leaf Blower, Violent Turbo Fan, Brushless Pure Copper Motor,Car Drying After Wash, Handheld Snow Blower,Cordless Turbo Power Air Duster" had a sold count of 1,733 and a GMV of $80,800, with a QoQ growth of 23.87%. Another popular product, the "DEKOPRO 126-Piece 8V Cordless Drill & Complete Tool Set, USB Rechargeable Battery, All in One Multi-functional Tool Kit with Drill, Lightweight Power tools, Pink tools set, Home Needs, For Car, Impact Wrench Heavy Duty, Caja de Herramientas Rosa" had a sold count of 1,073 and a GMV of $66,200, with a QoQ growth of 16.89%.

The popularity of these products can be attributed to their features such as high power, cordless convenience, and multi-functionality, which appeal to the needs of consumers engaged in various projects, whether it's for home improvement or outdoor work.

Brand Case Analysis of the Specific Category

Several brands stood out in the Power Tools market on TikTok during the specified week.

The "vevor store" had a GMV of $54,100 with a QoQ decline of 33.34% and a sold count of 485. They offered a range of power tools with an average price of $111.50. "SEESII Tools" had a GMV of $48,800 with a QoQ growth of 13.98% and a sold count of 557, with an average price of $87.64. Their success might be due to effective marketing strategies and product quality.

"DEKOTOOLS STORE" had a GMV of $38,900 with a QoQ decline of 37.77% and a sold count of 616. They offered various power tools with an average price of $63.16. Each of these brands had different sales metrics and strategies, but all were competing to capture the attention of TikTok users and drive sales in the Power Tools market.

Conclusion

Overall, the Power Tools market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 showed a mixed picture. While some products and brands experienced growth, the category as a whole faced a QoQ decline in GMV and sold count. For cross-border merchants, it is crucial to focus on product features that appeal to the US market, such as cordless and multi-functional capabilities. They should also invest in effective marketing strategies on TikTok, leveraging video content to showcase their products' advantages. Looking ahead, the market is likely to continue evolving, with potential for growth as the demand for power tools in DIY and construction projects remains strong. Merchants need to stay updated on market trends and adapt their strategies accordingly to succeed in this competitive landscape.