Introduction

In the global consumer landscape, the Kitchen Utensils & Gadgets market plays a crucial role. With the increasing popularity of cooking and home baking, consumers are constantly seeking innovative and practical kitchen tools. TikTok, especially in the US region, has emerged as a powerful platform for promoting such products. Its unique algorithm and vast user base provide an excellent opportunity for brands and merchants to showcase their kitchen utensils and gadgets, reaching a wide range of potential customers.

Category Market Overview

The Kitchen Utensils & Gadgets market in the US has been experiencing steady growth in recent years. According to authoritative sources, the market size has been expanding due to factors such as the growth of the food and beverage industry, the increasing trend of home cooking, and the demand for convenience in the kitchen. Consumers are now more inclined towards multifunctional and durable kitchen tools. For instance, the demand for advanced vegetable choppers, innovative graters, and efficient cooking torches has been on the rise. The market also witnesses changes in consumer demand, with a shift towards more ergonomic and easy-to-use designs.

Sales Situation of the Specific Category

On TikTok Shop in the US during the week of 2025/02/02 - 2025/02/08, the sales performance of Kitchen Utensils & Gadgets showed interesting patterns. The overall GMV Gross Merchandise Volume for this category was $790,200, with a quarter-on-quarter QoQ decrease of 32.31%. The sold count was 44,000, experiencing a QoQ decline of 39.11%. However, some products still managed to achieve significant sales.

For example, the "SUSTEAS Rotary Grater with Handle, with 5 Well-Designed Blades and Strong Suction Cup Base, Mandoline Slicer and Vegetable Grater Rotary Utensils" sold 7,552 units, generating a GMV of $249,100 with a 1.75% QoQ growth. The "Etekcity Food Nutrition Scale, Digital Grams and Ounces for Weight Management With App, 19 Facts Tracking, 11 Pounds-Large, Stainless Steel Healthcare" also had a good performance, with 2,962 units sold and a GMV of $165,800, showing a 27.5% QoQ increase. The popularity of these products can be attributed to their unique features, such as the innovative design of the grater and the functionality of the food scale for health-conscious consumers.

Brand Case Analysis of the Specific Category

Several brands stood out in the Kitchen Utensils & Gadgets market on TikTok US during the specified week.

SUSTEAS had a GMV of $174,200 with 5,289 units sold. Despite a QoQ decrease of 37.93%, it still maintained a significant presence. Their rotary grater product was one of the top sellers, likely due to its practical design and functionality.

Etekcity had a GMV of $85,000 with 1,678 units sold and a QoQ decrease of 34.86%. Their food nutrition scale product attracted customers interested in weight management and precise cooking measurements.

ARTFLAMM, on the other hand, showed a remarkable growth with a GMV of $60,200 and 657 units sold, experiencing a 38.97% QoQ increase. Their success might be attributed to effective marketing strategies and unique product offerings.

Conclusion

Overall, the Kitchen Utensils & Gadgets market on TikTok in the US during the week of 2025/02/02 - 2025/02/08 presented a mixed picture. While the overall category witnessed a decline in GMV and sold count QoQ, some individual products and brands managed to achieve growth. For cross-border merchants, it is essential to focus on product innovation, highlighting unique features in their marketing, and leveraging TikTok's platform to reach a wider audience. Looking ahead, the market is likely to continue evolving, with an increasing demand for more advanced and user-friendly kitchen utensils and gadgets. Merchants should stay updated with the latest trends and adapt their strategies accordingly to succeed in this competitive market.