Introduction

In the global consumer landscape, the drinkware market holds significant importance. With the increasing focus on health, hydration, and on-the-go lifestyles, consumers are constantly seeking quality drinkware products. TikTok, especially in the US region, has emerged as a powerful platform with unique advantages. It allows brands and merchants to showcase their drinkware products in an engaging and viral manner, reaching a vast audience of potential customers.

Category Market Overview

The drinkware market in the US has been witnessing steady growth in recent years. According to authoritative websites and media outlets, the market size has been expanding due to factors such as rising consumer awareness about the importance of using proper drinkware for different beverages. Consumers are now more inclined towards insulated, leak-proof, and stylish drinkware options. Growth trends indicate a continuous upward trajectory, with changing consumer demand focusing on features like temperature retention, portability, and durability.

Sales Situation of the Specific Category

Analyzing the sales performance of drinkware on TikTok Shop in the US during the 05 week of 2025 2025/02/02 - 2025/02/08, we observe some interesting patterns. The GMV Gross Merchandise Volume for the drinkware category was $52.73 thousand, with a significant quarter-on-quarter QoQ decline of -44.84%. The sold count was 2.55 thousand, also showing a QoQ decrease of -47.03%.

Looking at the top-selling products, the "Meoky 40Oz stainless steel thermos cup, suitable for car and outdoor carrying, portable handle cup, Tumbler keeps cold for 24 hours, non-slip and leak-proof Bottles" had a sold count of 1482 and a GMV of $3.93 thousand, with a remarkable GMV QoQ growth of 1390.5%. The "HydroJug Traveler | Leak-Proof Insulated Tumbler with Flip Straw & Cup Holder Fit Flasks Lid" sold 1476 units with a GMV of $5.73 thousand and a QoQ growth of 26.56%. These products' popularity can be attributed to their practical features like insulation, leak-proof design, and convenience for on-the-go use, which resonate well with TikTok users' lifestyles.

Brand Case Analysis of the Specific Category

Among the top-performing brands in the drinkware market during this period, BrüMate had a GMV of $4.9 thousand with a QoQ decline of -49.73% and a sold count of 1466. Their products, such as the "BrüMate Era 40oz Tumbler with Handle and Straw | 100% Leakproof Insulated Tumbler | Keeps Ice 24+ Hours | Cup Holder Friendly Base", are known for their high-quality insulation and leak-proof features. HydroJug had a GMV of $3.77 thousand with a QoQ decline of -29.49% and sold 986 units. Their travel tumblers are popular for their design and functionality.

Simple Modern also had a notable presence with a GMV of $2.83 thousand and a QoQ decline of -63.26% and a sold count of 914. Their insulated tumblers offer features like ceramic lining and leak-proof design. Lucky Meoky, on the other hand, showed a QoQ growth of 75.09% with a GMV of $2.67 thousand and a sold count of 999. Their products seem to be gaining traction among TikTok users.

Conclusion

Overall, the drinkware market on TikTok in the US during the 05 week of 2025 faced some challenges with a decline in GMV and sold count. However, certain products and brands still managed to perform well, indicating the potential for growth with the right strategies. For cross-border merchants, it is advisable to focus on highlighting the unique features of their drinkware products, such as insulation, leak-proof capabilities, and stylish designs. Leveraging TikTok's viral nature through engaging video content can also help increase brand awareness and drive sales. Looking ahead, the market is likely to continue evolving, with consumers expecting more innovative and convenient drinkware options.

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